We had the opportunity yesterday to hear Permjot Valia at the ARK’s Sales and Finance Summit. He is an entertaining and inspiring speaker. He told us, among other things, that […]
Category Archives: Consumer Product Goods
Should You Be Shallow?
Rosie and I had a meeting with the nice folks at 8th & Walton today to discuss plans for next year’s social media. We were discussing Pinterest, and I showed […]
Christmas Creep and the CPG Website
“Christmas creep” is the evocative name journalists have given to the practice of beginning holiday marketing early — October 1st is considered the line in the sand, but Kmart aired […]
Business Goals and Website Goals
Your online marketing strategy, including your website, your social media, your content marketing, or your cost per click ads, should be founded on and in alignment with your business goals. […]