Email marketing

  • Permission Marketing

    Permission Marketing

    Traditional marketing involved grabbing people where they were and shouting your message at them. Newspapers would claim that thousands of households would see your ad and TV stations would share their estimates of the number of households that viewed their programs.

  • Planning Your Email Newsletter

    Planning Your Email Newsletter

    There’s plenty of research out there on the performance of email newsletters, examining everything from subject lines to time of day at a granular level. That’s not what we’re looking at in this particular post. We’re looking at how you put together that email newsletter you’ve been meaning to send for weeks (months?) and can’t…

  • Ask Your Web Visitors to Dance

    Ask Your Web Visitors to Dance

    At Haden Interactive, we make websites introduce themselves: that is, we make sure they’re readily findable on search engines, and we make sure that they tell visitors within seconds what your company has to offer and how to get it.

  • Behavioral Marketing: Cool to Creepy

    Behavioral Marketing: Cool to Creepy

    While on a deadline last week, I was working at my computer till 2:00 a.m. When I got back to my computer at 5:00 a.m., it was offering me ads for sleep aids. This is behavioral marketing: targeting ads according to people’s behavior online. You’ve been shopping for climbing gear, so Facebook serves you ads…