Is your email open rate a good metric for your website’s performance? It might not seem that way at first — and it might not be if your emails are […]
Category Archives: Email marketing
Getting Contact Permission
What would you like your website to do for you? Do you want your patients to make appointments more regularly? Do you want a chance to help them understand why […]
Email Marketing with Mobile in Mind
Email continues to be an effective marketing tool. Not all of us remember, however, that people often check their email with smartphones and tablets. 48% of emails are accessed on […]
Understanding Your Email Marketing
Yesterday I received an intriguing email offer of free wood-fired pizza during Happiest Hours in an upscale setting. I clicked through, and found a visually appealing little promotional piece for […]
Holiday Email Newsletters
It’s Hallowe’en today and we’re heading straight into Chanukah, Thanksgiving, Christmas, and the New Year, not to mention Black Friday, Cyber Monday, Diwali, Kwanzaa, Computer Security Day, and a spate […]
The Rebel’s Guide to Email Marketing
The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win is a practical guide to email marketing from D.J. Waldow and Jason Falls. Waldow is the […]
Permission Marketing
Traditional marketing involved grabbing people where they were and shouting your message at them. Newspapers would claim that thousands of households would see your ad and TV stations would share […]
Planning Your Email Newsletter
There’s plenty of research out there on the performance of email newsletters, examining everything from subject lines to time of day at a granular level. That’s not what we’re looking […]
Ask Your Web Visitors to Dance
At Haden Interactive, we make websites introduce themselves: that is, we make sure they’re readily findable on search engines, and we make sure that they tell visitors within seconds what […]
Behavioral Marketing: Cool to Creepy
While on a deadline last week, I was working at my computer till 2:00 a.m. When I got back to my computer at 5:00 a.m., it was offering me ads […]