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Category Archives: Email marketing

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open rate

Improve Your Email Open Rate

Is your email open rate a good metric for your website’s performance? It might not seem that way at first — and it might not be if your emails are […]

Posted on February 8, 2021
by Rebecca Haden
Posted in Email marketing | Leave a comment

Getting Contact Permission

What would you like your website to do for you? Do you want your patients to make appointments more regularly? Do you want a chance to help them understand why […]

Posted on November 10, 2017
by Rebecca Haden
Posted in Email marketing | Leave a comment

Email Marketing with Mobile in Mind

Email continues to be an effective marketing tool. Not all of us remember, however, that people often check their email with smartphones and tablets. 48% of emails are accessed on […]

Posted on April 30, 2014
by Rebecca Haden
Posted in Email marketing | Leave a comment

Understanding Your Email Marketing

Yesterday I received an intriguing email offer of free wood-fired pizza during Happiest Hours in an upscale setting. I clicked through, and found a visually appealing little promotional piece for […]

Posted on March 28, 2014
by Rebecca Haden
Posted in Analytics, Email marketing | Leave a comment

Holiday Email Newsletters

It’s Hallowe’en today and we’re heading straight into Chanukah, Thanksgiving, Christmas, and the New Year, not to mention Black Friday, Cyber Monday, Diwali, Kwanzaa, Computer Security Day, and a spate […]

Posted on October 31, 2013
by Rebecca Haden
Posted in Email marketing | Leave a comment

The Rebel’s Guide to Email Marketing

The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win is a practical guide to email marketing from D.J. Waldow and Jason Falls. Waldow is the […]

Posted on January 7, 2013
by Rebecca Haden
Posted in Email marketing, SEO | 4 Comments

Permission Marketing

Traditional marketing involved grabbing people where they were and shouting your message at them. Newspapers would claim that thousands of households would see your ad and TV stations would share […]

Posted on December 4, 2012
by Rebecca Haden
Posted in Email marketing, SEO | Leave a comment
email newsletter

Planning Your Email Newsletter

There’s plenty of research out there on the performance of email newsletters, examining everything from subject lines to time of day at a granular level. That’s not what we’re looking […]

Posted on November 19, 2012
by Rebecca Haden
Posted in Email marketing, SEO | Leave a comment

Ask Your Web Visitors to Dance

At Haden Interactive, we make websites introduce themselves: that is, we make sure they’re readily findable on search engines, and we make sure that they tell visitors within seconds what […]

Posted on September 26, 2012
by Rebecca Haden
Posted in Email marketing, SEO | 2 Comments

Behavioral Marketing: Cool to Creepy

While on a deadline last week, I was working at my computer till 2:00 a.m. When I got back to my computer at 5:00 a.m., it was offering me ads […]

Posted on September 25, 2012
by Rebecca Haden
Posted in Email marketing, Google Ads | Leave a comment

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