Marketing for medical practices can be complex. It can also be different from traditional advertising. Digital ads for medical practices rarely center on low prices and seasonal sales. You can’t […]
Category Archives: Google Ads
Distinguishing Among Digital Ads
There are three kinds of digital ads. Google Ads Google Ads and other paid search ads let you talk to people who want what you have to offer. You’re selling […]
7 Reasons Top Organic Results Still Need Google Ads
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling […]
Optimizing for Google Ads
Google Ads are pay per click marketing at its finest: your ads show up only to people who are actively looking for what you have to offer. These are the […]
Your Competitors and Your PPC
Google Ads let you show your goods and services to people who are looking for those goods and services. You pay only when someone clicks through, and costs are likely […]
Keywords: It’s Complicated
Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all […]
Digital Marketing for Medical Tourism
What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a […]
Google’s Expanded Text Ads
Google’s Adwords service continues to be one of the best ways to reach people who want what you have to offer. Their new expanded text ads provide more flexibility — […]
Trying Out YouTube Director Pro
YouTube ads allow you to reach a different audience in a different way, compared with text and banner ads. Video’s great for showing off products, engaging with prospective customers, and […]
Content is King
“Content is King” is one of the most familiar and enduring statements about SEO. At its simplest, it means that content — text and images and multimedia content — is […]
Is Programmatic Marketing for You?
“Programmatic marketing” is gaining strength as a buzzword. Is it for you? First, just what is programmatic marketing? It’s automated digital display advertising — display ads on publisher websites, paying […]
Trying out the WordStream Keyword Tool
Keyword research can involve lots of different strategies, but using a keyword tool is a pretty obvious option. We’ve looked at free keyword tools before, and have not been impressed. […]
Amazon Text Ads
Amazon is discontinuing its Product Ads as of October 31st, 2015. In place of the Product Ads, they’re offering text ads, which are very similar to Google Adwords text ads. […]
Where Are Your Customers?
Recently we were listening to an organization talking about how they wanted to reach out to a younger demographic. They had some ideas about how to make their product more […]
Treemaps
We’re working on quarterly analytics this week, and we’re exploring a new report in Google Analytics: Treemaps. One of the great things about Google Analytics is the way they provide […]