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Distinguishing Among Digital Ads

There are three kinds of digital ads. Google Ads Google Ads and other paid search ads let you talk to people who want what you have to offer. You’re selling […]

Posted on August 28, 2020
by Rebecca Haden
Posted in Google Ads | Leave a comment

7 Reasons Top Organic Results Still Need Google Ads

I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling […]

Posted on August 14, 2020
by Rebecca Haden
Posted in Google Ads, SEO | Leave a comment

Optimizing for Google Ads

Google Ads are pay per click marketing at its finest: your ads show up only to people who are actively looking for what you have to offer. These are the […]

Posted on June 26, 2019
by Rebecca Haden
Posted in Google Ads | 1 Comment

Your Competitors and Your PPC

Google Ads let you show your goods and services to people who are looking for those goods and services. You pay only when someone clicks through, and costs are likely […]

Posted on January 28, 2019
by Rebecca Haden
Posted in Google Ads | Leave a comment

Keywords: It’s Complicated

Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all […]

Posted on May 1, 2017
by Rebecca Haden
Posted in Google Ads, SEO, Web content | Leave a comment

Digital Marketing for Medical Tourism

What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a […]

Posted on August 15, 2016
by Rebecca Haden
Posted in Google Ads, SEO | Leave a comment

Digital Ads for Medical Practices

Marketing for medical practices can be complex. There are regulations to consider, you probably have some emotions connected with medical ads and so do patients, and there’s also the necessity […]

Posted on August 9, 2016
by Rebecca Haden
Posted in Google Ads | Leave a comment

Google’s Expanded Text Ads

Google’s Adwords service continues to be one of the best ways to reach people who want what you have to offer. Their new expanded text ads provide more flexibility — […]

Posted on July 28, 2016
by Rebecca Haden
Posted in Google Ads | Leave a comment

Trying Out YouTube Director Pro

YouTube ads allow you to reach a different audience in a different way, compared with text and banner ads. Video’s great for showing off products, engaging with prospective customers, and […]

Posted on June 21, 2016
by Rebecca Haden
Posted in Google Ads, Tool Tryout Tuesday | Leave a comment

Content is King

“Content is King” is one of the most familiar and enduring statements about SEO. At its simplest, it means that content — text and images and multimedia content — is […]

Posted on March 30, 2016
by Rebecca Haden
Posted in Google Ads, SEO | Leave a comment

Is Programmatic Marketing for You?

“Programmatic marketing” is gaining strength as a buzzword. Is it for you? First, just what is programmatic marketing? It’s automated digital display advertising — display ads on publisher websites, paying […]

Posted on January 26, 2016
by Rebecca Haden
Posted in Google Ads | Leave a comment

Trying out the WordStream Keyword Tool

Keyword research can involve lots of different strategies, but using a keyword tool is a pretty obvious option. We’ve looked at free keyword tools before, and have not been impressed. […]

Posted on January 12, 2016
by Rebecca Haden
Posted in Google Ads, SEO, Tool Tryout Tuesday | Leave a comment

Amazon Text Ads

Amazon is discontinuing its Product Ads as of October 31st, 2015. In place of the Product Ads, they’re offering text ads, which are very similar to Google Adwords text ads. […]

Posted on September 14, 2015
by Rebecca Haden
Posted in Google Ads, Online marketing | Leave a comment

Where Are Your Customers?

Recently we were listening to an organization talking about how they wanted to reach out to a younger demographic. They had some ideas about how to make their product more […]

Posted on August 31, 2015
by Rebecca Haden
Posted in Google Ads | Leave a comment

Treemaps

We’re working on quarterly analytics this week, and we’re exploring a new report in Google Analytics: Treemaps. One of the great things about Google Analytics is the way they provide […]

Posted on April 2, 2015
by Rebecca Haden
Posted in Analytics, Google Ads | Leave a comment

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