One of the great advantages for Google Ads is that you can set your own budget and pay only for actual interactions with prospective customers. With traditional print or broadcast […]
Category Archives: Google Ads
CPC Quality Scores
Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where […]
My Google Ads Aren’t Working!
You’ve taken the plunge with Google Ads and set up a campaign. But your ads aren’t getting clicks, or they’re getting clicks and they’re not leading to sales. What’s going […]
An Introduction to Google Ads for Traditional Marketers
97% of Americans use Google to find information about goods and services. Only 13% use phone books. Simple arithmetic tells us that most of these die-hard Yellow Pages devotees are […]
Digital Ads for Medical Practices
Marketing for medical practices can be complex. It can also be different from traditional advertising. Digital ads for medical practices rarely center on low prices and seasonal sales. You can’t […]
Distinguishing Among Digital Ads
There are three kinds of digital ads. Google Ads Google Ads and other paid search ads let you talk to people who want what you have to offer. You’re selling […]
7 Reasons Top Organic Results Still Need Google Ads
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling […]
Content is King
“Content is King” is one of the most familiar and enduring statements about SEO. At its simplest, it means that content — text and images and multimedia content — is […]
Optimizing for Google Ads
Google Ads are pay per click marketing at its finest: your ads show up only to people who are actively looking for what you have to offer. These are the […]
Your Competitors and Your PPC
Google Ads let you show your goods and services to people who are looking for those goods and services. You pay only when someone clicks through, and costs are likely […]
Keywords: It’s Complicated
Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all […]
Digital Marketing for Medical Tourism
What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a […]
Google’s Expanded Text Ads
Google’s Adwords service continues to be one of the best ways to reach people who want what you have to offer. Their new expanded text ads provide more flexibility — […]
Trying Out YouTube Director Pro
YouTube ads allow you to reach a different audience in a different way, compared with text and banner ads. Video’s great for showing off products, engaging with prospective customers, and […]
Is Programmatic Marketing for You?
“Programmatic marketing” is gaining strength as a buzzword. Is it for you? First, just what is programmatic marketing? It’s automated digital display advertising — display ads on publisher websites, paying […]