There are three kinds of digital ads. Google Ads Google Ads and other paid search ads let you talk to people who want what you have to offer. You’re selling […]

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There are three kinds of digital ads. Google Ads Google Ads and other paid search ads let you talk to people who want what you have to offer. You’re selling […]
I was presenting a report to a client recently, showing them their website’s awesome results and rankings. People around the table pulled out their phones and checked for themselves, Googling […]
Google Ads are pay per click marketing at its finest: your ads show up only to people who are actively looking for what you have to offer. These are the […]
Google Ads let you show your goods and services to people who are looking for those goods and services. You pay only when someone clicks through, and costs are likely […]
Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all […]
What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a […]
Marketing for medical practices can be complex. There are regulations to consider, you probably have some emotions connected with medical ads and so do patients, and there’s also the necessity […]
Google’s Adwords service continues to be one of the best ways to reach people who want what you have to offer. Their new expanded text ads provide more flexibility — […]
YouTube ads allow you to reach a different audience in a different way, compared with text and banner ads. Video’s great for showing off products, engaging with prospective customers, and […]
“Content is King” is one of the most familiar and enduring statements about SEO. At its simplest, it means that content — text and images and multimedia content — is […]
“Programmatic marketing” is gaining strength as a buzzword. Is it for you? First, just what is programmatic marketing? It’s automated digital display advertising — display ads on publisher websites, paying […]
Keyword research can involve lots of different strategies, but using a keyword tool is a pretty obvious option. We’ve looked at free keyword tools before, and have not been impressed. […]
Amazon is discontinuing its Product Ads as of October 31st, 2015. In place of the Product Ads, they’re offering text ads, which are very similar to Google Adwords text ads. […]
Recently we were listening to an organization talking about how they wanted to reach out to a younger demographic. They had some ideas about how to make their product more […]
We’re working on quarterly analytics this week, and we’re exploring a new report in Google Analytics: Treemaps. One of the great things about Google Analytics is the way they provide […]