Google Ads

  • Keywords: It’s Complicated

    Keywords: It’s Complicated

    Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all the pages with that word, probably in chronological order. You can still see this type of simple search engine on most internal site searches. Then…

  • Setting Your Google Ads Budget

    Setting Your Google Ads Budget

    One of the great advantages for Google Ads is that you can set your own budget and pay only for actual interactions with prospective customers. With traditional print or broadcast advertising, you will pay the asking price or you may be able to negotiate a price but you cannot set your own price. You pay…

  • CPC Quality Scores

    CPC Quality Scores

    Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where whether you get the chair depends not only on what you’re willing to pay but also on how the chair will look in your living…

  • My Google Ads Aren’t Working!

    My Google Ads Aren’t Working!

    You’ve taken the plunge with Google Ads and set up a campaign. But your ads aren’t getting clicks, or they’re getting clicks and they’re not leading to sales. What’s going on? Is it just that your Google ads aren’t working? It could be your ads The image at the top of this post is a…

  • An Introduction to Google Ads for Traditional Marketers

    An Introduction to Google Ads for Traditional Marketers

    97% of Americans use Google to find information about goods and services. Only 13% use phone books. Simple arithmetic tells us that most of these die-hard Yellow Pages devotees are also using Google. Google Ads are obviously an important marketing tool.  But as with many things that are no longer new but also not completely…

  • Distinguishing Among Digital Ads

    Distinguishing Among Digital Ads

    There are three kinds of digital ads. Google Ads Google Ads and other paid search ads let you talk to people who want what you have to offer. You’re selling wearable devices for monitoring anxiety? You get to talk directly to people who are looking for wearable devices to monitor their anxiety. While you can…