Google Ads

Google Ads are pay per click marketing at its finest: your ads show up only to people who are actively looking for what you have to offer. These are the ads you see when you’re using Google’s search engine, as shown above. If you look for information about daVinci assisted surgery, you’ll often be shown…

Google Ads let you show your goods and services to people who are looking for those goods and services. You pay only when someone clicks through, and costs are likely to be far less than for traditional print ads or broadcast ads. But Google Ads also present your competitors to searchers. Where you can own…

Google’s Adwords service continues to be one of the best ways to reach people who want what you have to offer. Their new expanded text ads provide more flexibility — and present some challenges. What’s an expanded text ad? It’s a text ad, but bigger. Adwords ads up till now have looked like this: a…

“Programmatic marketing” is gaining strength as a buzzword. Is it for you? First, just what is programmatic marketing? It’s automated digital display advertising — display ads on publisher websites, paying the publisher for the ad space, but it’s programmed rather than bought outright. I read a lot about programmatic marketing and thought, “Google Ads.” And…