The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in […]
Category Archives: Healthcare marketing
How Patients Consult “Dr. Google”
Health, wellness, and medical searches are among the most popular search queries on Google. The majority of patients now look up their symptoms online before they visit their doctor, just […]
Focusing on Safety in Healthcare Marketing
During the early weeks of the pandemic, many healthcare practices and facilities cut back on services and hours in order to prepare for the uncertainties of COVID-19. If your facility […]
Accessible Coronavirus Information
The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]
5 Reasons Doctors Should Google Themselves
According to Pew Research, more than half of American adults have Googled their names at least once. People with more education and more income are more likely to Google themselves, […]
Local SEO for Health Professionals
Many businesses must decide whether or not they should prioritize local SEO. Healthcare — with exception to medical tourism — usually finds this decision easy. You can’t fill that cavity, […]
Ecommerce in the Time of Coronavirus
16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost […]
10 Tips for Effective Doctor Profiles
How much time and attention do you give to your online doctor profiles? Maybe your profile hasn’t been updated in a few years, or maybe you didn’t realize that you […]
Connecting with Potential Patients
The patient path to purchase is well documented. People who need to see a doctor tend to search first for information about their problems. The vast majority of American adults […]
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way — when the patient sees a doctor, is admitted to a hospital, or […]
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]
Selling at Your Healthcare Website
A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a […]
Social Cause Certification at Facebook and Twitter
Do you run ads at Twitter or Facebook? These social media platforms are among the least expensive advertising opportunities around — digital or traditional. Even if you’ve run ads before […]
Social Media and Medical Misinformation
In an essay in Nature, Heidi Larson, director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, wrote: “The deluge of conflicting information, misinformation and […]
Stopping Bad Robocalls Act
The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are […]