According to Pew Research, more than half of American adults have Googled their names at least once. People with more education and more income are more likely to Google themselves, […]
Category Archives: Healthcare marketing
Local SEO for Health Professionals
Many businesses must decide whether or not they should prioritize local SEO. Healthcare — with exception to medical tourism — usually finds this decision easy. You can’t fill that cavity, […]
Ecommerce in the Time of Coronavirus
16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost […]
10 Tips for Effective Doctor Profiles
How much time and attention do you give to your online doctor profiles? Maybe your profile hasn’t been updated in a few years, or maybe you didn’t realize that you […]
Connecting with Potential Patients
The patient path to purchase is well documented. People who need to see a doctor tend to search first for information about their problems. The vast majority of American adults […]
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way — when the patient sees a doctor, is admitted to a hospital, or […]
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]
Selling at Your Healthcare Website
A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a […]
Social Cause Certification at Facebook and Twitter
Do you run ads at Twitter or Facebook? These social media platforms are among the least expensive advertising opportunities around — digital or traditional. Even if you’ve run ads before […]
Social Media and Medical Misinformation
In an essay in Nature, Heidi Larson, director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, wrote: “The deluge of conflicting information, misinformation and […]
Stopping Bad Robocalls Act
The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are […]
Healthcare Grade Sites
Review sites — from Yelp to Travel Advisor to Amazon — are an important part of most consumer’s purchase journeys now. With slight variations from one industry to another, more […]
SEO for Urgent Care
If you offer urgent care, even if you also offer other services, you want to show up when people in your area search for “urgent care.” SEO for urgent care […]
Fear and Hope in Healthcare Marketing
Getting health information out to consumers is an important, even an essential task. Research shows that U.S. consumers want and need health information. But U.S. consumers also fail to take […]
Alexa Goes HIPAA-Compliant
Amazon is very supportive of robots and AI, and very interested in the health and wellness products space. So it was only a matter of time till Alexa began to […]