Healthcare content marketing increases the value and visibility of your website, brings in new patients, brings established patients in more frequently, makes patients aware of services you offer, helps recruit […]
Category Archives: Healthcare marketing
Encourage Current Patients to Make Appointments
Most medical practices want new patients. But bringing your current patients back for regular visits can be more cost-effective. Booking the next appointment for your patients when they check out […]
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way when the patient sees a doctor, is admitted to a hospital, or is […]
Pinterest’s Place in Healthcare Content Marketing
The healthcare content marketing cycle includes creating great content, distributing it, and repurposing it. Pinterest is an excellent way to distribute and repurpose your great content. Not familiar with Pinterest? […]
Do you need a website for your practice?
About half of all small businesses do not have a website. This goes for small medical practices as much as for other types of businesses — but the situation is […]
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without […]
SEO for Doctors
SEO — search engine optimization — is not optional for your practice website. Your current patients must be able to find your website easily to get information, request appointments, or […]
Digital Marketing for Hospitals
People choose which hospitals to go to, whether they’re looking for the closest emergency room, considering where to have elective surgery completed, or seeking out a medical tourism opportunity. For […]
Digital Marketing Supports Print
We may not use the radio as we did before TV, and we may not use TV as we did before Netflix, but history shows that a new medium doesn’t […]
Local SEO for Health Professionals
Many businesses need to decide whether to focus on local SEO or not. Healthcare — apart from medical tourism — usually finds this decision easy. You can’t fill that cavity, […]
How Patients Consult “Dr. Google”
Checking up on health issues is one of the main uses of the internet. The majority of patients now look up their symptoms online before they visit their doctor, just […]
5 Reasons Doctors Should Google Themselves
According to Pew Research, more than half of American adults have Googled their names at least once. People with more education and more income are more likely to Google themselves, […]
Digital Marketing for Biotech Startups
We’re working on digital marketing strategy for a biotech startup, one of several we’ve had the pleasure of working with. Of course, every organization is different in its goals, needs, […]
Streamline Your Practice
First your new patient has to find you. They call to see whether you accept their insurance. Your office manager sets up an appointment and perhaps encourages them to find […]