At least 72% of American adults use “Dr. Google” to self-diagnose. While most go on to call or visit their doctors, some 35% (according to a Pew Research survey) are […]
Category Archives: Healthcare marketing
New Year’s Resolutions and Marketing
Plenty of conversations this week have centered on good plans for the new year, if not on resolutions. This is the year Braden is going to eat healthy and Maya […]
Healthcare Marketing Forecasts
Google has a prediction for search marketing in general: Helpfulness will be the winner. “Today’s consumers expect more,” says Google. “They’ll ask increasingly detailed questions and expect brands to provide […]
5 Great Healthcare Marketing Themes for 4th Quarter
Fourth quarter marketing usually centers around Christmas. That could be a mistake. Data from the Census Bureau shows that 4th quarter sales make up 25-28% of retail spending over the […]
5 SEO Tips for Small Practices
How can a small medical practice compete with a larger practice or consortium when it comes to healthcare marketing? It’s easy to feel that the marketing budget of a smaller […]
Basic Health Information at Your Blog
Healthcare content marketing increases the value and visibility of your website, brings in new patients, brings established patients in more frequently, makes patients aware of services you offer, helps recruit […]
Encourage Current Patients to Make Appointments
Most medical practices want new patients. But bringing your current patients back for regular visits can be more cost-effective. Booking the next appointment for your patients when they check out […]
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way when the patient sees a doctor, is admitted to a hospital, or is […]
Pinterest’s Place in Healthcare Content Marketing
The healthcare content marketing cycle includes creating great content, distributing it, and repurposing it. Pinterest is an excellent way to distribute and repurpose your great content. Not familiar with Pinterest? […]
Do you need a website for your practice?
About half of all small businesses do not have a website. This goes for small medical practices as much as for other types of businesses — but the situation is […]
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without […]
SEO for Doctors
SEO — search engine optimization — is not optional for your practice website. Your current patients must be able to find your website easily to get information, request appointments, or […]
Digital Marketing for Hospitals
People choose which hospitals to go to, whether they’re looking for the closest emergency room, considering where to have elective surgery completed, or seeking out a medical tourism opportunity. For […]
Digital Marketing Supports Print
We may not use the radio as we did before TV, and we may not use TV as we did before Netflix, but history shows that a new medium doesn’t […]