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Category Archives: Healthcare marketing

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COVID-19 Confusion

The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in […]

Posted on February 15, 2021
by Rebecca Haden
Posted in Healthcare marketing | Leave a comment

How Patients Consult “Dr. Google”

Health, wellness, and medical searches are among the most popular search queries on Google. The majority of patients now look up their symptoms online before they visit their doctor, just […]

Posted on October 9, 2020
by Rebecca Haden
Posted in Healthcare marketing | 1 Comment

Focusing on Safety in Healthcare Marketing

During the early weeks of the pandemic, many healthcare practices and facilities cut back on services and hours in order to prepare for the uncertainties of COVID-19. If your facility […]

Posted on September 16, 2020
by Rebecca Haden
Posted in Healthcare marketing | Leave a comment

Accessible Coronavirus Information

The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]

Posted on August 26, 2020
by Rebecca Haden
Posted in Blogging, Healthcare marketing, Web content | Leave a comment

5 Reasons Doctors Should Google Themselves

According to Pew Research, more than half of American adults have Googled their names at least once. People with more education and more income are more likely to Google themselves, […]

Posted on July 10, 2020
by Rebecca Haden
Posted in Healthcare marketing | Leave a comment
Local SEO for health professionals

Local SEO for Health Professionals

Many businesses must decide whether or not they should prioritize local SEO. Healthcare — with exception to medical tourism — usually finds this decision easy. You can’t fill that cavity, […]

Posted on July 3, 2020
by Rebecca Haden
Posted in Healthcare marketing, SEO | 1 Comment

Ecommerce in the Time of Coronavirus

16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost […]

Posted on May 20, 2020
by Rebecca Haden
Posted in Healthcare marketing, Strategy | Leave a comment

10 Tips for Effective Doctor Profiles

How much time and attention do you give to your online doctor profiles? Maybe your profile hasn’t been updated in a few years, or maybe you didn’t realize that you […]

Posted on March 13, 2020
by Rebecca Haden
Posted in Healthcare marketing, SEO | Leave a comment

Connecting with Potential Patients

The patient path to purchase is well documented. People who need to see a doctor tend to search first for information about their problems. The vast majority of American adults […]

Posted on February 10, 2020
by Rebecca Haden
Posted in Healthcare marketing | Leave a comment

Healthcare Marketing: The Patient Journey

The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way — when the patient sees a doctor, is admitted to a hospital, or […]

Posted on February 7, 2020
by Rebecca Haden
Posted in Healthcare marketing | Leave a comment

Health Literacy Month

October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]

Posted on October 7, 2019
by Rebecca Haden
Posted in Healthcare marketing | Leave a comment

Selling at Your Healthcare Website

A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a […]

Posted on September 9, 2019
by Rebecca Haden
Posted in Consumer Product Goods, Healthcare marketing | Leave a comment

Social Cause Certification at Facebook and Twitter

Do you run ads at Twitter or Facebook? These social media platforms are among the least expensive advertising opportunities around — digital or traditional. Even if you’ve run ads before […]

Posted on August 14, 2019
by Rebecca Haden
Posted in Healthcare marketing, Social media | Leave a comment

Social Media and Medical Misinformation

In an essay in  Nature, Heidi Larson, director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, wrote: “The deluge of conflicting information, misinformation and […]

Posted on July 26, 2019
by Rebecca Haden
Posted in Healthcare marketing | Leave a comment
robocalls

Stopping Bad Robocalls Act

The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are […]

Posted on July 19, 2019
by Rebecca Haden
Posted in Healthcare marketing | Leave a comment

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