Getting health information out to consumers is an important, even an essential task. Research shows that U.S. consumers want and need health information. But U.S. consumers also fail to take […]
Category Archives: Healthcare marketing
Alexa Goes HIPAA-Compliant
Amazon is very supportive of robots and AI, and very interested in the health and wellness products space. So it was only a matter of time till Alexa began to […]
Patient Search Journey: Problem to Solution
Google tells us that people looking for a healthcare solution usually start by Googling their problem. As they learn new terminology, they narrow their search. Then they begin to look […]
Influencers and Inaccurate Information
A UK study checked out 9 popular influencers who shared information on weight loss. Each one had multiple social media platforms, 80,000 or more followers on at least one social […]
Health Information Online: Battling Sleep Myths
Sleep Health, the journal of the National Sleep Foundation, features a myth-busting article this month. A group of researchers from a number of institutions checked out 8,000 websites sharing information […]
10 Tips for Effective Doctor Profiles
Finding a doctor can be frustrating for healthcare consumers. They’re most likely to turn to Google to start their search, often looking for a physician in their neighborhood who takes […]
Competing with Dr. Google
At least 72% of American adults use “Dr. Google” to self-diagnose. While most go on to call or visit their doctors, some 35% (according to a Pew Research survey) are […]
New Year’s Resolutions and Marketing
Plenty of conversations this week have centered on good plans for the new year, if not on resolutions. This is the year Braden is going to eat healthy and Maya […]
Healthcare Marketing Forecasts
Google has a prediction for search marketing in general: Helpfulness will be the winner. “Today’s consumers expect more,” says Google. “They’ll ask increasingly detailed questions and expect brands to provide […]
5 Great Healthcare Marketing Themes for 4th Quarter
Fourth quarter marketing usually centers around Christmas. That could be a mistake. Data from the Census Bureau shows that 4th quarter sales make up 25-28% of retail spending over the […]
5 SEO Tips for Small Practices
How can a small medical practice compete with a larger practice or consortium when it comes to healthcare marketing? It’s easy to feel that the marketing budget of a smaller […]
Basic Health Information at Your Blog
Healthcare content marketing increases the value and visibility of your website, brings in new patients, brings established patients in more frequently, makes patients aware of services you offer, helps recruit […]
Encourage Current Patients to Make Appointments
Most medical practices want new patients. But bringing your current patients back for regular visits can be more cost-effective. Booking the next appointment for your patients when they check out […]
Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make […]
Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way when the patient sees a doctor, is admitted to a hospital, or is […]