Healthcare marketing

  • Focusing on Safety in Healthcare Marketing

    Focusing on Safety in Healthcare Marketing

    During the early weeks of the pandemic, many healthcare practices and facilities cut back on services and hours in order to prepare for the uncertainties of COVID-19. If your facility quit providing diagnostic testing, held off on face to face appointments, and cancelled elective surgeries, you might be making changes now. But patients may still…

  • Accessible Coronavirus Information

    Accessible Coronavirus Information

    The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These facts aren’t news. But the most important solution for the information pandemic — accessible coronavirus information — is facing a critical obstacle: trusted sources are…

  • 5 Reasons Doctors Should Google Themselves

    5 Reasons Doctors Should Google Themselves

    According to Pew Research, more than half of American adults have Googled their names at least once. People with more education and more income are more likely to Google themselves, but most people rarely check their online reputation. We don’t Google our clients regularly — we have alerts for reputation management — but we’ve had…

  • Local SEO for Health Professionals

    Local SEO for Health Professionals

    Many businesses must decide whether or not they should prioritize local SEO. Healthcare — with exception to medical tourism — usually finds this decision easy. You can’t fill that cavity, give that vaccination, or deliver that baby without being in the same room with your patient; local SEO for health professionals is essential. Some healthcare…

  • Ecommerce in the Time of Coronavirus

    Ecommerce in the Time of Coronavirus

    16.4% of U.S. shopping was conducted online in 2019. Brick and mortar stores and the traditional retailers who keep those stores thought of ecommerce as a threat, even though almost 90% of all transactions took place in physical stores. During the pandemic, ecommerce sales have increased by more than 28%, bringing the penetration of e-commerce…

  • 10 Tips for Effective Doctor Profiles

    10 Tips for Effective Doctor Profiles

    How much time and attention do you give to your online doctor profiles? Maybe your profile hasn’t been updated in a few years, or maybe you didn’t realize that you had a doctor profile. You may not give your online presence much thought, but potential patients and healthcare consumers do. Finding a doctor can be…