Healthcare marketing
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Connecting with Potential Patients
The patient path to purchase is well documented. People who need to see a doctor tend to search first for information about their problems. The vast majority of American adults look to Google for healthcare information. As they learn, they narrow in on more specific searches. Having visited an average of about 10 sources of…
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Healthcare Marketing: The Patient Journey
The patient journey, in healthcare, includes patient experiences of health issues and the touchpoints along the way — when the patient sees a doctor, is admitted to a hospital, or is given tests. Checking to see how each event is communicated and how the various caregivers interact can be eye opening for physicians. A patient…
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Health Literacy Month
October is National Health Literacy Month. This is the month when health educators work to make sure that their students can access and understand information that will help them make good decisions for their own health and the health of their families. Doctors are reminded to provide readable brochures to their patients and classroom teachers…
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Selling at Your Healthcare Website
A great healthcare website sells to visitors naturally. Your patient comes to your website for information and realizes she should make an appointment for a checkup. Someone looking for a great gym or dance studio finds you with Google and signs up for a class. A person with back pain researches his symptoms online, finds…
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Social Media and Medical Misinformation
In an essay in Nature, Heidi Larson, director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, wrote: “The deluge of conflicting information, misinformation and manipulated information on social media should be recognized as a global public-health threat.” You might not be thinking of it that way, but a recent…