Healthcare marketing
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Stopping Bad Robocalls Act
The House Energy and Commerce Committee is working on a new bill called the “Stopping Bad Robocalls Act.” The title is interesting, because it seems to assume that there are good robocalls. Most consumers don’t agree. Robocalls are phone calls made by a bot rather than a human. You might receive these calls. “Hi, this…
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Healthcare Grade Sites
Review sites — from Yelp to Travel Advisor to Amazon — are an important part of most consumer’s purchase journeys now. With slight variations from one industry to another, more than 80% of consumers check reviews before they make a buying decision. Choosing a physician or a hospital is no exception. RateMDs, ZocDoc, HealthGrades, and…
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Fear and Hope in Healthcare Marketing
Getting health information out to consumers is an important, even an essential task. Research shows that U.S. consumers want and need health information. But U.S. consumers also fail to take action on information they have. Here are some actions people know they should take to improve their health: Quit smoking Eat more fruits and vegetables…
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Alexa Goes HIPAA-Compliant
Amazon is very supportive of robots and AI, and very interested in the health and wellness products space. So it was only a matter of time till Alexa began to support HIPAA-compliant communication. The Alexa Skills Kit now has an invitation-only program allowing Covered Entities and their Business Associates, subject to the U.S. Health Insurance…
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Patient Search Journey: Problem to Solution
Google tells us that people looking for a healthcare solution usually start by Googling their problem. As they learn new terminology, they narrow their search. Then they begin to look for more information about solutions. Finally, having chosen a possible solution, they look for a place to get that solution. For example, a parent might…
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Influencers and Inaccurate Information
A UK study checked out 9 popular influencers who shared information on weight loss. Each one had multiple social media platforms, 80,000 or more followers on at least one social media platform, and a regularly-posted weight loss blog. 8 out of 9 of these influencers were judged not credible by the researchers. What were the…