Healthcare marketing

Sleep Health, the journal of the National Sleep Foundation, features a myth-busting article this month. A group of researchers from a number of institutions checked out 8,000 websites sharing information about sleep and identified 20 sleep myths which had two important things in common: lots of people believed those myths, and experts said they were…

Google has a prediction for search marketing in general: Helpfulness will be the winner. “Today’s consumers expect more,” says Google. “They’ll ask increasingly detailed questions and expect brands to provide answers that are tailored just for them. Ultimately, it will be the brands that are deemed truly helpful that will rise above the competition.” At…

Fourth quarter marketing usually centers around Christmas. That could be a mistake. Data from the Census Bureau shows that 4th quarter sales make up 25-28% of retail spending over the year.  Pew Research found that some retailers rely more on holiday spending than others, but even the most present-oriented rarely see more than 30% of…

Healthcare content marketing increases the value and visibility of your website, brings in new patients, brings established patients in more frequently, makes patients aware of services you offer, helps recruit new team members — and gives healthcare marketers an opportunity to help increase health literacy. Research shows that the internet is now the top source of…