Your cart is currently empty!
Online marketing
Marketing to Snobs
While we were traveling to a conference once, Rosie told me I was a tea snob. True, I was bypassing the teabags in the hotel room for my preferred brand, an ample stock of which I had brought with me. Equally true, I choose which restaurant to visit for breakfast based on the quality of…
Basic Linkbuilding for Today
Linkbuilding is one of the most important things you can do for your website; that’s been true since the Google algorithm was first developed, and it’s still true today. Basic methods for linkbuilding have changed somewhat since then, though. Here’s a step by step guide to the essentials of linkbuilding right now: Have a good…
A New Website for a Preschool
We’ve built websites for quite a few preschools by now. The most recent is for a local school that serves families with kids from babies to kindergarten, plus summer programs for elementary school children. The school had a website which they had built in-house. It presented the information they needed to share, but didn’t show…
SEO Pitfall: Avoid Overoptimizing
“Optimize” means to make something the best it can be. Search engine optimization is about making your website communicate as well with search engines as it possibly can. So how could anything be overoptimized? Wouldn’t overoptimizing your website mean that your website would be too good? That’s not what Google’s overoptimization penalty is about. An…
Trying Out AnalyticsWP
We’re long-time users of Google Analytics and Jetpack Stats, and we haven’t used other analytics in a few years. There is a new analytics plugin for WordPress, though, which seems as though it might be a real winner. We’re going to compare it with GA and Jetpack in this post, because those are the programs…
Do Your Google Ads Affect Your SEO?
As a general rule, anything that is easy to manipulate will not affect search engine optimization. Think about it: if your traffic made your website rank higher, you could hire someone or program a bot to click through to your website and climb up in rankings just by doing that. Equally, if you could improve…