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Online marketing
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How to Lose Friends and Alienate People with Your Website
Once upon a time, I needed to rent a tuxedo for my teenaged son, who was a music student. I’ll end the suspense right now by saying that I succeeded. Not only were we able to rent the suit, along with the needed shoes (for some reason they’re not allowed to perform in sneaks) and…
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A New Professional Services Website
Diane Hagerty is a tax professional and business consultant who needed a new website in preparation for publishing a business how-to book. It needed to showcase her writing and make it easy to hire Diane as a speaker, as well as supporting her accounting services. A professional services website is usually the most important part…
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The Work in Progress Website
You need a website. You have a business or an organization that is doing things and needs to communicate with people, so a website is a must. You should get your domain as soon as possible, because a .com or .org is still the most valuable, and they’re going fast. The value of your domain…
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Plan an Effective Social Media Campaign
Would you like to see results like this from a social media campaign? You can. Specifically, we’re seeing a threefold increase in impressions and twice as much reach as in the previous period. Here’s another example, showing nearly 70% higher organic reach and nearly 50% more clicks. This account went from just a handful of…
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A New Beauty E-commerce Website
Waterfall Day Spa in Kent, Washington, needed a new website for their growing e-commerce business. We built them a WooCommerce site on the WordPress platform. The homepage includes some fun interactive features leading to pages describing the day spa services and sharing information about ingredients in the skincare line. These articles help with SEO and…
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How Long Should Your Web Content Be?
I taught college writing for decades, so I’m very familiar with those words: “How long does it have to be?” The correct answer: “As long as it needs to be.” This is the right answer for web content, too — with a little difference. While for a research paper or an essay, the rule is…