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Online marketing
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The Work in Progress Website
You need a website. You have a business or an organization that is doing things and needs to communicate with people, so a website is a must. You should get your domain as soon as possible, because a .com or .org is still the most valuable, and they’re going fast. The value of your domain…
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Plan an Effective Social Media Campaign
Would you like to see results like this from a social media campaign? You can. Specifically, we’re seeing a threefold increase in impressions and twice as much reach as in the previous period. Here’s another example, showing nearly 70% higher organic reach and nearly 50% more clicks. This account went from just a handful of…
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A New Beauty E-commerce Website
Waterfall Day Spa in Kent, Washington, needed a new website for their growing e-commerce business. We built them a WooCommerce site on the WordPress platform. The homepage includes some fun interactive features leading to pages describing the day spa services and sharing information about ingredients in the skincare line. These articles help with SEO and…
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How Long Should Your Web Content Be?
I taught college writing for decades, so I’m very familiar with those words: “How long does it have to be?” The correct answer: “As long as it needs to be.” This is the right answer for web content, too — with a little difference. While for a research paper or an essay, the rule is…
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Pantone’s Color of the Year 2024: Peach Fuzz
Pantone, the international color experts, have announced their Color of the Year for 2024: Peach Fuzz. This is a nice shade of peach. Peach is essentially a very pale orange, so it has a sense of warmth, energy, and friendliness. Peach is less aggressive than orange, though, and may be considered more upscale. Pantone is…
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Masculine Websites
What makes a website masculine? If you try and picture a masculine website, it probably looks like it was either designed back in 1950, or it just wandered out of the desert looking for a cold sarsaparilla. This sort of back in time style is pretty popular with websites trying to capture a male audience,…