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SEO
Wearable Tech: Pebble vs Apple Watch
Wearable tech is a trendy topic these days and nothing is as buzzworthy as the newly announced Apple Watch. It has a touchscreen, Bluetooth capabilities, and you can even send virtual hugs to your friends with watches. But Apple wasn’t the first on the scene. Before that was The Pebble. Pebble watches were funded using…
The Case of the Fake Website Redesign
Authorize.Net is one of the most popular merchant services companies in the nation — they help us and millions of other companies accept credit cards, echecks, and recurring billing plans safely and easily. Recently I visited their website and saw what looked like a nice update to the design. Instead of their old look, I…
Mastering Hubspot: Book Review
I’m a fan of Hubspot. I download their ebooks, admire their marketing tools, read their blog, and have played with — but not purchased — their marketing software. We’ve spoken with some people who use Hubspot in their businesses, though, and this is what we usually hear: “We know we could get more out of…
Why Should Anyone Shop with You?
We get emails sometimes that start, “You are receiving this email because we want you to purchase our services” or their sheet metal or LCD lights or something. I’m sure they do want us to purchase their stuff. The thing is, that doesn’t mean that we want to purchase it. This common spam-email salutation is…
Facebook Study: Boost vs. No Boost?
Social media is an extremely useful tool in marketing. Not everyone listens to the same radio stations, or watches the same TV channels, or drives past the same billboard, but 48% of all Facebook users check in on any given day — and when we say “Facebook users,” that’s 1.28 billion people worldwide. That includes…
Increasing Trust of Online Reviews
BrightLocal’s annual survey of consumer trust showed that consumers are even more likely to trust and rely on reviews they find online this year than they were last year. The survey of more than 2,000 consumers turned up strong trends: 84% of respondents use the internet to search for local businesses — 15% do so…