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SEO
The Omnichannel Shopper
UPS has released a new study on consumer behavior that confirms much of what companies like Google have been telling us — but from a different perspective. UPS ships to brick and mortar stores and to consumers who use mail order catalogs, making them less likely to have a self-selected tech-heavy group of consumers to…
Social Media Trivializing Major Events?
Ice cream parlors love to promote a flavor of the month. For an entire month you can be enamored with some new and exciting flavor. Maybe it has bits of fruit in it, or pieces of candy, or maybe an unusual ingredient like chile peppers. What it’s made of isn’t really important though. All that…
Is “Homepage” a Misnomer?
Sometimes a single topic comes up repeatedly in a short space of time, suggesting that the universe wants a blog post on the subject. That happened yesterday with the question of the homepage. First, as I was visiting with Tom’s class, he suggested that “homepage” no longer really makes sense. We tend to use search…
Topsy for Social Listening
Social listening is a fast way to get a sense of what people are saying about your brand, your product, or your category. While the people you’re listening in on are a small proportion of the total population, they are increasingly a broad spectrum of the population and likely to include your target demographic. Twitter…
Happy Labor Day
Our office is closed to give our workers time to celebrate the American Worker. See you tomorrow!
Visual Content in Social Media
Incorporating some type of visual content is key when it comes to creating effective social media. But knowing what you need doesn’t necessarily translate into knowing what to do. If you’re working with a large budget you can hire someone to take care of visual content for you, but what if your budget won’t allow…