Incorporating some type of visual content is key when it comes to creating effective social media. But knowing what you need doesn’t necessarily translate into knowing what to do. If you’re working with a large budget you can hire someone to take care of visual content for you, but what if your budget won’t allow for that?
The days when photographers were the only people who carried cameras are over. Most people walk around with a camera in their purse or pocket all day long. Phones with cameras are the easiest way to get useful images that you can use with your social media. Not only is it the easiest way, but snapping a few photos of the workplace or of something you see on your walk to the office gives your audience a more intimate glimpse into what it is that you do. It makes it more personal.
You have to have something that sets your social media apart from the majority. This can mean supplying useful information, providing entertainment, adding a bit of personal flair, or more ideally a combination of those. A personal touch can often be the simplest way to strengthen social media for your business. Adding photos you can take yourself is a good way to add that personal touch.
Visual content isn’t limited to still photographs. Videos are another great way to boost your social media, but they can be a little trickier than photos when it comes to the DIY department. If your phone has a camera it probably has a video camera as well. The trouble is that videos taken from phones have the potential to look unprofessional or just plain bad.
Fortunately there is a little online video database called YouTube. You might have heard of it. You can use YouTube to find videos that relate to your business that you can share on social media. There are plenty of informative and entertaining videos for any topic, but there are just as many bad ones. Make sure you do a little quality control before posting, but that’s good advice for everything!