Social media
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Social Media in Patients’ Native Languages
Healthcare professionals know from grim experience that their patients get a lot of health information — and misinformation — from social media. The situation is further complicated when we’re talking not about English language social media but about social media in patients’ native languages other than English. For example, a Lao speaker can watch multiple…
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Should You Advertise with Facebook?
Facebook has been getting some bad press lately. Have you been wondering whether you should advertise with Facebook, in light of the controversy? I was thinking about this as I headed out to get an affidavit notarized. One of our clients has had to update the permissions we had received for running ads with social…
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Should You Avoid Social Media Links to Your Website?
The most important factor for SEO (Search Engine Optimization) is content. The second most important factor is links. Links are a vote of confidence in your website, and you always want links from relevant high quality websites back to your website. Or do you? At a webinar I attended, the speaker told us that we…
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Spinning a Yarn about Facebook Ads
This really isn’t a yarn; it’s a set of serious observations about Facebook ads that should help you get the most out of your Facebook ad investment. It has to do with yarn, though. It might surprise you to learn that I am a knitter — unless we’re friends at Facebook. That’s kind of personal…
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Florida’s New Social Media Law
There’s a lot of anxiety around, so let’s not add to it. Florida’s new social media law will have no effect on your professional website, your social media management, or your online presence, whether you live in Florida or not. But it might be a sign of changes to come. There are 100 bills of…
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Facebook Stars
Facebook Stars is a monetization program that has been used primarily in the Facebook livestream gaming community. Now, Facebook is expanding and promoting the program as a means of bringing businesses online. This is a goal — or a necessity — for many businesses during the pandemic. Before we talk more about how it works,…