The full text of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) doesn’t include the words “social media” for the simple reason that social media wasn’t really a […]
Category Archives: Social media
Curing the Viral Post
Social media conscience Social media is getting attacked from all sides. Word at the virtual water coolers is that Facebook is perverting elections, Twitter is fomenting crime, and YouTube is […]
Coming Soon: Getting Ready for Your New Website
You’re having a new website built, or a redesign, and you have your domain already. What should you do with it while you wait for your new website to be […]
Pinterest’s Place in Healthcare Content Marketing
The healthcare content marketing cycle includes creating great content, distributing it, and repurposing it. Pinterest is an excellent way to distribute and repurpose your great content. Not familiar with Pinterest? […]
Blame Someone Else Day
It’s April 13th, so you know what that means. It’s time to talk about a holiday that some love, some hate, and some have never even heard of. That’s right, […]
Tools for Twitter
Twitter is one of the top social media platforms. Like any social media space, however,it can easily take up a lot of time. If you’re not ready for social […]
Social Media for Busy People
Here it is, midway through January already. How’s your social media strategy going? If you’re like a lot of people, you had a plan to improve your social media presence […]
Hate/Love With Social Media Marketing
People want to see the companies they love at Facebook. I can’t tell you how many clients have admiringly shown me the Facebook page of Tom’s Shoes. They also want […]
Are Likes and Follows Your Best Metric?
How many friends do you have at Facebook? If you’re working toward Prom Queen or King, this may be an important metric for you to watch. For your practice? Maybe […]
Social Media in Dreamland
Dreamland, originally titled Utopia in its native Australia, follows a couple of people who want to get work done, and crowds of coworkers and partners who create obstacles for them. […]
Learning from Patient Social Media
What can you learn from patients’ social media posts? A surprising amount. Social listening to patient social media can give you important action steps, if you know what to look […]
Instagram for Your Practice
Social media is the new word of mouth. As such, it can help bring in new patients, remind regular patients that they should schedule an appointment, help educate patients, and […]
5 Tips for Pinterest for HBC Products
Pinterest, the ultimate visual search engine, is an obvious choice for health and beauty care products — HBC, in retail speak. Selling lipstick? Take a lot of great pictures, pin […]
Social Media Problems
A recent study of more than 1,000 emergency medicine professionals turned up a lot of social media problems. Residents admitted the following social media faux pas: 26% posted identifiable patient […]
Social Media and Depression
Social media and depression are contradictory, right? Even the phrase “social media” sounds like a whole lot of fun, and just saying it out loud conjures a whirlwind of delight. […]