Do you run ads at Twitter or Facebook? These social media platforms are among the least expensive advertising opportunities around — digital or traditional. Even if you’ve run ads before […]
Category Archives: Social media
Goodbye, Instagram Likes!
Instagram accounts around the world have been losing their Likes — not the Likes, themselves, but the count of likes, as seen in the screenshot below. Instagram Likes continue to […]
How Old Are Facebook Users?
How old are Facebook users? Getting older every day. The Economist tracked down the most reliable data on the question, and they have shared the facts. People in their 40s […]
Private Twitter Account Surprises
There have been interesting studies about business Twitter accounts and government Twitter accounts, but the Pew Research Center has undertaken some serious research on the Twitter behavior of individuals. First, […]
HIPAA Regulations on Social Media
The full text of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) doesn’t include the words “social media” for the simple reason that social media wasn’t really a […]
Curing the Viral Post
Social media conscience Social media is getting attacked from all sides. Word at the virtual water coolers is that Facebook is perverting elections, Twitter is fomenting crime, and YouTube is […]
Coming Soon: Getting Ready for Your New Website
You’re having a new website built, or a redesign, and you have your domain already. What should you do with it while you wait for your new website to be […]
Pinterest’s Place in Healthcare Content Marketing
The healthcare content marketing cycle includes creating great content, distributing it, and repurposing it. Pinterest is an excellent way to distribute and repurpose your great content. Not familiar with Pinterest? […]
Blame Someone Else Day
It’s April 13th, so you know what that means. It’s time to talk about a holiday that some love, some hate, and some have never even heard of. That’s right, […]
Tools for Twitter
Twitter is one of the top social media platforms. Like any social media space, however,it can easily take up a lot of time. If you’re not ready for social […]
Social Media for Busy People
Here it is, midway through January already. How’s your social media strategy going? If you’re like a lot of people, you had a plan to improve your social media presence […]
Hate/Love With Social Media Marketing
People want to see the companies they love at Facebook. I can’t tell you how many clients have admiringly shown me the Facebook page of Tom’s Shoes. They also want […]
Are Likes and Follows Your Best Metric?
How many friends do you have at Facebook? If you’re working toward Prom Queen or King, this may be an important metric for you to watch. For your practice? Maybe […]
Social Media in Dreamland
Dreamland, originally titled Utopia in its native Australia, follows a couple of people who want to get work done, and crowds of coworkers and partners who create obstacles for them. […]
Learning from Patient Social Media
What can you learn from patients’ social media posts? A surprising amount. Social listening to patient social media can give you important action steps, if you know what to look […]