Social media

  • Should You Clean up Your Social Media?

    Should You Clean up Your Social Media?

    We recently saw a suggestion to go back and clean up your social media — delete old posts on Facebook, for example. Is this a good idea? Remove anything off-brand Did you use terminology in the past that you regret today? Did you go through a spell of adolescent rebellion at your company and post…

  • Plan an Effective Social Media Campaign

    Plan an Effective Social Media Campaign

    Would you like to see results like this from a social media campaign? You can. Specifically, we’re seeing a threefold increase in impressions and twice as much reach as in the previous period. Here’s another example, showing nearly 70% higher organic reach and nearly 50% more clicks. This account went from just a handful of…

  • RTs Are Not Endorsements

    RTs Are Not Endorsements

    If you have a Twitter account you’ve probably seen the phrase, “RTs are not endorsements”, “Retweets are not endorsements”, or some other variation attached to someone’s Twitter bio. This is basically just a disclaimer that means they may or may not agree with what the tweet says, either way they are sharing it, and don’t…

  • Considering Threads for Your Business?

    Considering Threads for Your Business?

    Threads is a new alternative to Twitter from Meta, the Facebook company.  Compared with Twitter, it allows longer posts: 500 characters, with videos up to 5 minutes long. When you sign up — just download the app from your Instagram account — you will be offered the chance to follow all the same accounts you…

  • Facebook as a News Source

    Facebook as a News Source

    Facebook is still a popular news site — 31% of respondents in a recent Pew Research survey said they regularly get their news from Facebook. 59% of those surveyed in 2020 said they thought news on social media was likely to be inaccurate, but that doesn’t prevent people from using social media to find news. …

  • Social Media in Patients’ Native Languages

    Social Media in Patients’ Native Languages

    Healthcare professionals know from grim experience that their patients get a lot of health information — and misinformation — from social media. The situation is further complicated when we’re talking not about English language social media but about social media in patients’ native languages other than English. For example, a Lao speaker can watch multiple…