Healthcare professionals know from grim experience that their patients get a lot of health information — and misinformation — from social media. The situation is further complicated when we’re talking […]
Category Archives: Social media
Should You Advertise with Facebook?
Facebook has been getting some bad press lately. Have you been wondering whether you should advertise with Facebook, in light of the controversy? I was thinking about this as I […]
Should You Avoid Social Media Links to Your Website?
The most important factor for SEO (Search Engine Optimization) is content. The second most important factor is links. Links are a vote of confidence in your website, and you always […]
Spinning a Yarn about Facebook Ads
This really isn’t a yarn; it’s a set of serious observations about Facebook ads that should help you get the most out of your Facebook ad investment. It has to […]
Florida’s New Social Media Law
There’s a lot of anxiety around, so let’s not add to it. Florida’s new social media law will have no effect on your professional website, your social media management, or […]
Facebook Stars
Facebook Stars is a monetization program that has been used primarily in the Facebook livestream gaming community. Now, Facebook is expanding and promoting the program as a means of bringing […]
20 Tweets for Healthcare Professionals
Social media is an integral part of our daily lives. It’s where we get our entertainment, our news, and how we keep up with friends and family. It’s also an […]
Facebook Ads: Detailed Targeting
You can set up Facebook ads quickly by boosting a post and specifying very little — a zip code if you’re a local business, for example, or just targeting your […]
Blogging vs. Social Media
Blogging used to be social media, back before we had social media. Copyblogger argued that it should continue to be considered part of the social media arsenal for some good […]
TikTok’s Algorithm
TikTok has explained its algorithm, the method they use to recommend videos to viewers. TikTok’s algorithm is officially known as a “recommendation system.” TikTok’s blog says, “When you open TikTok […]
Facebook Response to Coronavirus
Misinformation about the coronavirus is all over the web. Maybe you’ve noticed this as you look for current information, or just scrolled through your Facebook feed. Major tech companies, including […]
Being a Good Twitizen
Where I live, you can go into a local coffee shop pretty much any morning and find a table full of older gentlemen. They come in whenever they feel like […]
RTs Are Not Endorsements
If you have a Twitter account you’ve probably seen the phrase, “RTs are not endorsements”, “Retweets are not endorsements”, or some other variation attached to someone’s Twitter bio. This is […]
Social Media Marketing Challenges
Sprout Social shared a report on the social media marketing challenges marketers face. Sprout Social, a favorite tool of ours, knows whereof they speak when it comes to social media. […]
Facebook Getting Rid of Likes
Now that Instagram has started hiding Likes, Facebook is doing the same. Just like Instagram (which Facebook owns), Facebook is rolling the change out in various countries before including the […]