Category: Social media

  • Facebook as a News Source

    Facebook as a News Source

    Facebook is still a popular news site — 31% of respondents in a recent Pew Research survey said they regularly get their news from Facebook. 59% of those surveyed in 2020 said they thought news on social media was likely to be inaccurate, but that doesn’t prevent people from using social media to find news.  […]

  • Social Media in Patients’ Native Languages

    Social Media in Patients’ Native Languages

    Healthcare professionals know from grim experience that their patients get a lot of health information — and misinformation — from social media. The situation is further complicated when we’re talking not about English language social media but about social media in patients’ native languages other than English. For example, a Lao speaker can watch multiple […]

  • Should You Advertise with Facebook?

    Should You Advertise with Facebook?

    Facebook has been getting some bad press lately. Have you been wondering whether you should advertise with Facebook, in light of the controversy? I was thinking about this as I headed out to get an affidavit notarized. One of our clients has had to update the permissions we had received for running ads with social […]

  • Should You Avoid Social Media Links to Your Website?

    Should You Avoid Social Media Links to Your Website?

    The most important factor for SEO (Search Engine Optimization) is content. The second most important factor is links. Links are a vote of confidence in your website, and you always want links from relevant high quality websites back to your website. Or do you? At a webinar I attended, the speaker told us that we […]

  • Spinning a Yarn about Facebook Ads

    Spinning a Yarn about Facebook Ads

    This really isn’t a yarn; it’s a set of serious observations about Facebook ads that should help you get the most out of your Facebook ad investment. It has to do with yarn, though. It might surprise you to learn that I am a knitter — unless we’re friends at Facebook. That’s kind of personal […]

  • Florida’s New Social Media Law

    Florida’s New Social Media Law

    There’s a lot of anxiety around, so let’s not add to it. Florida’s new social media law will have no effect on your professional website, your social media management, or your online presence, whether you live in Florida or not.  But it might be a sign of changes to come. There are 100 bills of […]