Web content

  • Content Marketing ROI or ROT?

    Content Marketing ROI or ROT?

    I’m not sure who came up with the acronym ROT to describe content that is redundant, outdated, or trivial, but it’s a good acronym. When you’re thinking about the return on investment of your content marketing efforts, it makes sense to clean up the content you currently have on your website. We’re working right now…

  • The ADA and Your Website

    The ADA and Your Website

    We are in favor of accessibility in websites, and we build all websites with that in mind. But I want to propose a thought experiment to you. Imagine that you have a small resort, dude ranch, maybe even a bed and breakfast or a roadside motel. Imagine further that someone who has no intention of…

  • Marketing Like Pepsi

    Marketing Like Pepsi

    When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what they offer how to get it Practically everyone is aware that Pepsi is a soft drink. They know how to go to a store and…

  • Keywords: It’s Complicated

    Keywords: It’s Complicated

    Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all the pages with that word, probably in chronological order. You can still see this type of simple search engine on most internal site searches. Then…

  • Long Form Content for SEO

    Long Form Content for SEO

    What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other types of copy with a high word count. What’s the minimum word count for long form content? Some say 1,200 to 1,500 words, others say…

  • Are Stock Photos a Problem?

    Are Stock Photos a Problem?

    I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock iphotos on this site, and you will certainly never see a stock image pretending to be our team or any member of our team. On the other…