Web content
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Rent or Own: Your Online Presence
Do you rent or own your online presence? You own your website — unless it’s a monthly subscription site. You have complete control over how it looks and sounds, you can leave it up or take it down as you please, and you can store the files on your computer and move it somewhere else…
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When Your Website Doesn’t Have the Rank It Deserves
We often hear complaints from people who feel that Google doesn’t treat them right. We hear passionate rants about how the vastly inferior competition gets better treatment, and suggestions that Google has some personal ax to grind, or that the competitor is doing something nefarious to get their undeserved rankings. Their website, people tell us,…
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Time is Money at Your Website
Time is money for several important aspects of your website, even if it is a cliche. Your domain If you have an old domain, you have a big advantage. If you’ve had something — anything — online for a long time, you get extra points with the search engines. Right now, we’re working with some…
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Website Vocabulary
Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” and “tissue homogenates.” These are not common words that everyone will understand. They wouldn’t be everybody’s choice for website vocabulary. Another site was all about transporting…
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Keyword Development Strategies
Identifying the right keywords for your website is the first step in working to improve results with search. Sometimes the right keyword is obvious: you sell organic vegetables, so use “organic vegetables.” Sometimes, however, it isn’t obvious at all. That’s when you need to work on keyword development strategies. Maybe you don’t know what terms…
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What’s the “About Us” Page For?
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. Conversion is central. The essential thing is to understand how people use this page. Many times, “About Us” pages are written as though they were…