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How Much Do Titles Matter for SEO?

How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If […]

Posted on September 9, 2020
by Rebecca Haden
Posted in SEO, Web content | Leave a comment

Accessible Coronavirus Information

The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]

Posted on August 26, 2020
by Rebecca Haden
Posted in Blogging, Healthcare marketing, Web content | Leave a comment

How Many Pages Should Your Website Have?

Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel […]

Posted on July 29, 2020
by Rebecca Haden
Posted in SEO, Web content | 2 Comments

Inclusive Language at Your Website

“All men are created equal,” wrote our founding fathers back in the day when women were not usually part of the conversation. We’ve come a long way since then, but […]

Posted on July 27, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

Americans with Disabilites Act and Your Website

Does your website meet the requirements of the Americans with Disabilities Act (ADA)? A client recently shared with us an email she had received: “Scores of companies, financial institutions, and […]

Posted on July 22, 2020
by Rebecca Haden
Posted in Web content | Tagged accessibility | Leave a comment

Compliance and Your Website

We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at […]

Posted on June 17, 2020
by Gideon Haden
Posted in SEO, Web content | Leave a comment

Meta Descriptions for Healthcare Websites

Your website’s meta description is an HTML attribute that tells browsers what your page is about. Your website’s meta description is on your homepage, but every page and post on […]

Posted on May 18, 2020
by Rebecca Haden
Posted in Web content, WordPress | Leave a comment

Making Technical Content Readable

Sometimes you have to share technical information at your website. Making that content readable is very important. If it’s not accessible, research tells us, visitors will leave and go look […]

Posted on April 17, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

7 Ways to Improve Health Literacy

If you improve health literacy, you improve public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible […]

Posted on April 1, 2020
by Gideon Haden
Posted in SEO, Web content | Leave a comment

Healthcare Content Marketing by the Numbers

According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]

Posted on March 16, 2020
by Rebecca Haden
Posted in Online marketing, Web content | Leave a comment

Coronavirus Misinformation

You can’t believe everything you read, and that is certainly true on the internet. Some studies have found that more than half of the health information available on the internet […]

Posted on March 9, 2020
by Rebecca Haden
Posted in Web content | Leave a comment
stock photos

Where Should You Get Pictures for Your Website?

There are a couple of different issues in that one question.

Posted on February 26, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

Ways to Collaborate with Your Professional Blogger

It makes sense for most medical professionals, clinics, and those who work in health and wellness to outsource blogging and SEO services at their website. A professional blogger provides a […]

Posted on February 21, 2020
by Rebecca Haden
Posted in Blogging, Web content | Tagged communication, writing | Leave a comment

Can You Use Casual Photos on Your Website?

One of the questions that often comes up as we gather information and images for a website is this: can you use random snaps you have hanging around for your […]

Posted on February 17, 2020
by Rebecca Haden
Posted in featured, Multimedia, SEO, Web content | Leave a comment

Reading Levels on Your Medical Blog

We blog for health and wellness companies and medical professionals. In most cases, we do all the blogging, but we enjoy collaborating with clients. One of the issues that comes […]

Posted on February 14, 2020
by Rebecca Haden
Posted in SEO, Web content | Leave a comment

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