Web content
Page by Page: Contact
People don’t always use websites the way you might expect them to. The Contact page at your website is a great example of the importance of this principle — and why it so often gets in the way of creating the best website content. The innocent site owner often expects people to treat a website…
Page by Page: Goods and Services
There are many possible decision points in a website: some visitors will catch your phone number on the homepage and give you a call, some will read your blog posts and respond to the calls to action included in them, and some will browse your whole site and then go to your Contact page. One…
Page by Page: Your Homepage
For most websites, the home page is the most popular landing page, the most popular page, and the only page a lot of visitors see. And yet visitors may give your website only 4-12 seconds before they decide whether to stay or leave. Your homepage has to stand up and say, “Hi!” The example above,…
Working on Your Keywords
When we create a new website, we begin by getting to know our client and the organization the website will be introducing. We plan the site architecture and get to work on the design. Along with these actions, we come up with the keywords we’ll work on first, with the primary content of the website.…
Finding Your Customers
In general, the object of a web site is to allow your customers to find you. You make your site eminently findable with good SEO and SEM, make sure it says what you need your customers to know about you, and get on with your work. But it occasionally happens that your customers don’t actually…
Purpose: What’s Your Website For?
Whether you’re having your first website built, spiffing up one you’ve had for a long time, or creating a strategy to get the most out of your current website, it’s good to think occasionally about your website’s purpose. Chances are good that it does — or should do — all three of the things described…