If you improve health literacy, you improve public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible […]
Category Archives: Web content
Healthcare Content Marketing by the Numbers
According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]
Coronavirus Misinformation
You can’t believe everything you read, and that is certainly true on the internet. Some studies have found that more than half of the health information available on the internet […]
Where Should You Get Pictures for Your Website?
There are a couple of different issues in that one question.
Ways to Collaborate with Your Professional Blogger
It makes sense for most medical professionals, clinics, and those who work in health and wellness to outsource blogging and SEO services at their website. A professional blogger provides a […]
Can You Use Casual Photos on Your Website?
One of the questions that often comes up as we gather information and images for a website is this: can you use random snaps you have hanging around for your […]
Reading Levels on Your Medical Blog
We blog for health and wellness companies and medical professionals. In most cases, we do all the blogging, but we enjoy collaborating with clients. One of the issues that comes […]
Dating Service Lessons on Content
Wired magazine talked with the experts at OkCupid about web content — okay, really they were trying to help Optimus Prime find a date. It was all about his profile, […]
How to Hire the Right Web Content Firm
Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the […]
Is Your Website Too Wordy?
Is your website too wordy? Can a website be too wordy? The big problem with the term “wordy” is that it means different things to different people… at different times.
Google’s Natural Language Processing
Only human beings have real language, but Google is making real progress in bringing its technology closer to being able to respond effectively to human language. For a while now, […]
You’re Really Not That Interesting
Well, yes, of course you are. The problem is, visitors to your website are not as interested in you as in themselves.
Dynamic Content Without a Blog?
By “dynamic” here I don’t mean “exciting.” I mean changing. When people come to visit your site on Monday, it has something different from when they visited on Friday.
Are We Becoming More Visual?
Most of us have a preferred learning modality — a sensory learning style that is most comfortable for us. Traditional estimates say that about 65% of Americans are most comfortable […]
Long Form Content for SEO
What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other […]