How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If […]
Category Archives: Web content
Accessible Coronavirus Information
The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]
How Many Pages Should Your Website Have?
Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel […]
Inclusive Language at Your Website
“All men are created equal,” wrote our founding fathers back in the day when women were not usually part of the conversation. We’ve come a long way since then, but […]
Americans with Disabilites Act and Your Website
Does your website meet the requirements of the Americans with Disabilities Act (ADA)? A client recently shared with us an email she had received: “Scores of companies, financial institutions, and […]
Compliance and Your Website
We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at […]
Meta Descriptions for Healthcare Websites
Your website’s meta description is an HTML attribute that tells browsers what your page is about. Your website’s meta description is on your homepage, but every page and post on […]
Making Technical Content Readable
Sometimes you have to share technical information at your website. Making that content readable is very important. If it’s not accessible, research tells us, visitors will leave and go look […]
7 Ways to Improve Health Literacy
If you improve health literacy, you improve public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible […]
Healthcare Content Marketing by the Numbers
According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]
Coronavirus Misinformation
You can’t believe everything you read, and that is certainly true on the internet. Some studies have found that more than half of the health information available on the internet […]
Where Should You Get Pictures for Your Website?
There are a couple of different issues in that one question.
Ways to Collaborate with Your Professional Blogger
It makes sense for most medical professionals, clinics, and those who work in health and wellness to outsource blogging and SEO services at their website. A professional blogger provides a […]
Can You Use Casual Photos on Your Website?
One of the questions that often comes up as we gather information and images for a website is this: can you use random snaps you have hanging around for your […]
Reading Levels on Your Medical Blog
We blog for health and wellness companies and medical professionals. In most cases, we do all the blogging, but we enjoy collaborating with clients. One of the issues that comes […]