Content marketing is the most effective way to engage your customers and potential customers right now. However, most professionals working in health and wellness don’t have the time or the […]
Category Archives: Web content
Is Your Website Too Wordy?
Is your website too wordy? Can a website be too wordy? The big problem with the term “wordy” is that it means different things to different people… at different times.
Google’s Natural Language Processing
Only human beings have real language, but Google is making real progress in bringing its technology closer to being able to respond effectively to human language. For a while now, […]
You’re Really Not That Interesting
Well, yes, of course you are. The problem is, visitors to your website are not as interested in you as in themselves.
Dynamic Content Without a Blog?
By “dynamic” here I don’t mean “exciting.” I mean changing. When people come to visit your site on Monday, it has something different from when they visited on Friday.
Are We Becoming More Visual?
Most of us have a preferred learning modality — a sensory learning style that is most comfortable for us. Traditional estimates say that about 65% of Americans are most comfortable […]
Long Form Content for SEO
What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other […]
Your Website: Update, Refresh, or Redesign?
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]
Your Website: Inform or Entertain?
William Morris said that you should have nothing in your home that you do not believe to be beautiful or know to be useful. This is good advice for your […]
Cleaning Up Your Internet Presence
Cleaning up your internet presence, or online reputation management, can be an important part of your digital marketing strategy. Here are some examples: A murder took place in a hospital […]
Making Technical Stuff Readable
Sometimes you have to share technical stuff at your website. Making it readable is very important. If it’s not accessible, research tells us, visitors will leave and go look for […]
Websites about Tough Subjects
Not all websites can be about pleasant things. Life isn’t all about pleasant things. Businesses don’t all specialize in pleasant things. When you’re dealing with tough subjects, you really can’t […]
Understanding Embedding
The infographic below has been embedded on this page. That means that it doesn’t really live on this page. If this is a new concept for you, it might be […]
Using Your Website for Storage
What’s in your media library? There are some things that should be there: Your logo and other brand identity assets Pictures of your goods and, if possible, services Pictures of […]
April Fool’s Prank News
Happy April Fool’s Day! It’s the one day of the year when we all scrutinize news reports with an awareness that they might be inaccurate. Here are some April Fools […]