“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions […]

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“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions […]
As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an […]
Do you rent or own your online presence? You own your website — unless it’s a monthly subscription site. You have complete control over how it looks and sounds, you […]
We often hear complaints from people who feel that Google doesn’t treat them right. We hear passionate rants about how the vastly inferior competition gets better treatment, and suggestions that […]
Time is money for several important aspects of your website, even if it is a cliche. Your domain If you have an old domain, you have a big advantage. If […]
Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” and […]
Identifying the right keywords for your website is the first step in working to improve results with search. Sometimes the right keyword is obvious: you sell organic vegetables, so use […]
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. […]
Sales pages are not the same as other pages on your website. These are the pages that are supposed to sell something, and most websites have them — or should […]
At a WordPress KC meeting, a presenter on SEO answered the question, “If you had only one hour to spend on SEO, what would you do?” His answer was the […]
The Communications Decency Act of 1996 has a provision known as Section 230, which says, “No provider or user of an interactive computer service shall be treated as the publisher […]
I wrote a “Happy Holidays” message for a client’s newsletter this week. “Feel free to mention Christmas,” he told me, pointing out that his demographic is largely Catholic. It made […]
There are a lot of good reasons to change your website design, but we’ve recently had a couple of queries about changing because the site owner is tired of it. […]
What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the […]
The University of Illinois came up with a definition for digital literacy in 2014: The ability to use digital technology, communication tools or networks to locate, evaluate, use and create […]