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Dumbing Down Your Website?

“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions […]

Posted on January 27, 2023
by Rebecca Haden
Posted in SEO, Web content | 1 Comment

Reaching Out to New Demographics

As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an […]

Posted on April 22, 2022
by Rebecca Haden
Posted in Online marketing, Web content | Leave a comment

Rent or Own: Your Online Presence

Do you rent or own your online presence? You own your website — unless it’s a monthly subscription site. You have complete control over how it looks and sounds, you […]

Posted on December 29, 2021
by Rebecca Haden
Posted in Web content | 4 Comments

When Your Website Doesn’t Have the Rank It Deserves

We often hear complaints from people who feel that Google doesn’t treat them right. We hear passionate rants about how the vastly inferior competition gets better treatment, and suggestions that […]

Posted on October 11, 2021
by Rebecca Haden
Posted in Linkbuilding, SEO, Web content | Tagged meta descriptions | 2 Comments

Time is Money at Your Website

Time is money for several important aspects of your website, even if it is a cliche. Your domain If you have an old domain, you have a big advantage. If […]

Posted on September 22, 2021
by Rebecca Haden
Posted in SEO, Web content, Web design | Leave a comment

Website Vocabulary

Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” and […]

Posted on June 21, 2021
by Rebecca Haden
Posted in Web content | Tagged usability, writing | 4 Comments
keywords

Keyword Development Strategies

Identifying the right keywords for your website is the first step in working to improve results with search. Sometimes the right keyword is obvious: you sell organic vegetables, so use […]

Posted on June 18, 2021
by Rebecca Haden
Posted in SEO, Web content | Leave a comment

What’s the “About Us” Page For?

The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. […]

Posted on May 24, 2021
by Rebecca Haden
Posted in Web content, Web design | Tagged usability | Leave a comment
sales pages

Basic Rules for Sales Pages

Sales pages are not the same as other pages on your website. These are the pages that are supposed to sell something, and most websites have them — or should […]

Posted on March 22, 2021
by Rebecca Haden
Posted in SEO, Web content | Leave a comment

An Hour’s Worth of Good Content

At a WordPress KC meeting, a presenter on SEO answered the question, “If you had only one hour to spend on SEO, what would you do?” His answer was the […]

Posted on March 1, 2021
by Rebecca Haden
Posted in SEO, Web content | Leave a comment

Section 230 and You

The Communications Decency Act of 1996 has a provision known as Section 230, which says, “No provider or user of an interactive computer service shall be treated as the publisher […]

Posted on December 18, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

Is It Christmas at Your Website?

I wrote a “Happy Holidays” message for a client’s newsletter this week. “Feel free to mention Christmas,” he told me, pointing out that his demographic is largely Catholic. It made […]

Posted on December 16, 2020
by Rebecca Haden
Posted in Web content | Leave a comment
new website design

Tired of Your Website’s Design?

There are a lot of good reasons to change your website design, but we’ve recently had a couple of queries about changing because the site owner is tired of it. […]

Posted on November 18, 2020
by Rebecca Haden
Posted in SEO, Web content | 3 Comments
inner pages

Your Website’s Inner Pages

What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the […]

Posted on October 23, 2020
by Rebecca Haden
Posted in SEO, Web content | 1 Comment

Digital Literacy and Medical Websites

The University of Illinois came up with a definition for digital literacy in 2014: The ability to use digital technology, communication tools or networks to locate, evaluate, use and create […]

Posted on October 16, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

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