Is your website too wordy? Can a website be too wordy? The big problem with the term “wordy” is that it means different things to different people… at different times.
Only human beings have real language, but Google is making real progress in bringing its technology closer to being able to respond effectively to human language. For a while now, […]
Well, yes, of course you are. The problem is, visitors to your website are not as interested in you as in themselves.
By “dynamic” here I don’t mean “exciting.” I mean changing. When people come to visit your site on Monday, it has something different from when they visited on Friday.
Most of us have a preferred learning modality — a sensory learning style that is most comfortable for us. Traditional estimates say that about 65% of Americans are most comfortable […]
What is long form content? People have different definitions of long form content. In plain English, long form content refers to articles, blog posts, eBooks, white papers, guides and other […]
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]
William Morris said that you should have nothing in your home that you do not believe to be beautiful or know to be useful. This is good advice for your […]
Cleaning up your internet presence, or online reputation management, can be an important part of your digital marketing strategy. Here are some examples: A murder took place in a hospital […]
Sometimes you have to share technical stuff at your website. Making it readable is very important. If it’s not accessible, research tells us, visitors will leave and go look for […]
Not all websites can be about pleasant things. Life isn’t all about pleasant things. Businesses don’t all specialize in pleasant things. When you’re dealing with tough subjects, you really can’t […]
The infographic below has been embedded on this page. That means that it doesn’t really live on this page. If this is a new concept for you, it might be […]
What’s in your media library? There are some things that should be there: Your logo and other brand identity assets Pictures of your goods and, if possible, services Pictures of […]
Happy April Fool’s Day! It’s the one day of the year when we all scrutinize news reports with an awareness that they might be inaccurate. Here are some April Fools […]
Websites with useful information have a real SEO advantage over less useful sites. Modern consumers seek out the data they need for decision making, and value the websites that give […]