Sometimes you have to share technical stuff at your website. Making it readable is very important. If it’s not accessible, research tells us, visitors will leave and go look for […]
Category Archives: Web content
Websites about Tough Subjects
Not all websites can be about pleasant things. Life isn’t all about pleasant things. Businesses don’t all specialize in pleasant things. When you’re dealing with tough subjects, you really can’t […]
Understanding Embedding
The infographic below has been embedded on this page. That means that it doesn’t really live on this page. If this is a new concept for you, it might be […]
Using Your Website for Storage
What’s in your media library? There are some things that should be there: Your logo and other brand identity assets Pictures of your goods and, if possible, services Pictures of […]
Is Your Website Too Wordy?
The big problem with the term “wordy” is that it means different things to different people… at different times.
April Fool’s Prank News
Happy April Fool’s Day! It’s the one day of the year when we all scrutinize news reports with an awareness that they might be inaccurate. Here are some April Fools […]
How to Handle Numbers at Your Website
Websites with useful information have a real SEO advantage over less useful sites. Modern consumers seek out the data they need for decision making, and value the websites that give […]
Dating Service Lessons on Content
Wired magazine talked with the experts at OkCupid about web content — okay, really they were trying to help Optimus Prime find a date. It was all about his profile, […]
AI, Article 13, and Copyright Rules
A few years ago, our graphic artist alerted us that someone was using a logo he had created for a client of ours. The infringer had made a small change […]
Getting the Most Out of the Web Content You’ve Bought
Once you’ve produced or paid for an article, a blog post, a video — then you own it. It’s yours. You can post it and forget it if you like, […]
Web Content for Local Search
Local search is different from general search. Your rankings for “mammogram near me” depend on a different set of factors from your rankings for a post discussing mammogram controversies. Nonetheless, […]
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
The Call to Action
We’ve had clients tell us they want a Call to Action page.
What Does Google Think Your Website is About?
First the disclaimer: Google is not a person; Google doesn’t think. Now that I’ve gotten that out of the way, let me ask you — what does Google think your […]
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]