The Communications Decency Act of 1996 has a provision known as Section 230, which says, “No provider or user of an interactive computer service shall be treated as the publisher […]
Category Archives: Web content
Is It Christmas at Your Website?
I wrote a “Happy Holidays” message for a client’s newsletter this week. “Feel free to mention Christmas,” he told me, pointing out that his demographic is largely Catholic. It made […]
Tired of Your Website’s Design?
There are a lot of good reasons to change your website design, but we’ve recently had a couple of queries about changing because the site owner is tired of it. […]
Your Website’s Inner Pages
What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the […]
Digital Literacy and Medical Websites
The University of Illinois came up with a definition for digital literacy in 2014: The ability to use digital technology, communication tools or networks to locate, evaluate, use and create […]
How Much Do Titles Matter for SEO?
How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If […]
Accessible Coronavirus Information
The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]
How Many Pages Should Your Website Have?
Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel […]
Inclusive Language at Your Website
“All men are created equal,” wrote our founding fathers back in the day when women were not usually part of the conversation. We’ve come a long way since then, but […]
Americans with Disabilites Act and Your Website
Does your website meet the requirements of the Americans with Disabilities Act (ADA)? A client recently shared with us an email she had received: “Scores of companies, financial institutions, and […]
Compliance and Your Website
We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at […]
Meta Descriptions for Healthcare Websites
Your website’s meta description is an HTML attribute that tells browsers what your page is about. Your website’s meta description is on your homepage, but every page and post on […]
Making Technical Content Readable
Sometimes you have to share technical information at your website. Making that content readable is very important. If it’s not accessible, research tells us, visitors will leave and go look […]
7 Ways to Improve Health Literacy
If you improve health literacy, you improve public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible […]
Healthcare Content Marketing by the Numbers
According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]