As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an […]
Category Archives: Web content
Website Vocabulary
Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxylase,” and […]
Keyword Development Strategies
Identifying the right keywords for your website is the first step in working to improve results with search. Sometimes the right keyword is obvious: you sell organic vegetables, so use […]
What’s the “About Us” Page For?
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. […]
Basic Rules for Sales Pages
Sales pages are not the same as other pages on your website. These are the pages that are supposed to sell something, and most websites have them — or should […]
An Hour’s Worth of Good Content
At a WordPress KC meeting, a presenter on SEO answered the question, “If you had only one hour to spend on SEO, what would you do?” His answer was the […]
Section 230 and You
The Communications Decency Act of 1996 has a provision known as Section 230, which says, “No provider or user of an interactive computer service shall be treated as the publisher […]
Is It Christmas at Your Website?
I wrote a “Happy Holidays” message for a client’s newsletter this week. “Feel free to mention Christmas,” he told me, pointing out that his demographic is largely Catholic. It made […]
Tired of Your Website’s Design?
There are a lot of good reasons to change your website design, but we’ve recently had a couple of queries about changing because the site owner is tired of it. […]
Your Website’s Inner Pages
What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the […]
Digital Literacy and Medical Websites
The University of Illinois came up with a definition for digital literacy in 2014: The ability to use digital technology, communication tools or networks to locate, evaluate, use and create […]
How Much Do Titles Matter for SEO?
How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If […]
Accessible Coronavirus Information
The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]
How Many Pages Should Your Website Have?
Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel […]
Inclusive Language at Your Website
“All men are created equal,” wrote our founding fathers back in the day when women were not usually part of the conversation. We’ve come a long way since then, but […]