Every business, practice, and organization needs a website. Even if you know that your typical client isn’t that comfortable on a computer. But what should be different about your […]
Category Archives: Web content
A PDF or a Web Page?
You’ve got some great content that you want to put on your website. Should you create a PDF and upload it, or build a web page? Here are the points […]
Welcoming Website Visitors with Disabilities
When we think of accessible websites, we often think about web visitors with limited vision. A talk by Kelly Dwan at WordCamp Europe made me realize that we should also […]
Keyword Development Strategies
Identifying the right keywords for your website is the first step in working to improve results with search. Sometimes the right keyword is obvious: you offer organic vegetables, so use […]
Website Content Makeover
Every semester for several years, designer Tom Hapgood and I brought our classes together (virtually) to create a free website for a good cause. Tom’s web design class created the […]
Duplicate Content at Doctor’s Websites
Duplicate content is one of the most common issues we see at websites that aren’t performing as well as they should. Duplicate content at doctor’s websites is particularly common, because […]
Are We Becoming More Visual?
Most of us have a preferred learning modality — a sensory learning style that is most comfortable for us. Traditional estimates say that about 65% of Americans are most comfortable […]
Factors Affecting Website Costs
Since I wrote about how much a web site costs, I’ve had lots of questions about the subject. One of the most common is, “Why do prices vary so much?”
Keywords: It’s Complicated
Once upon a time, the relationship between search engines and keywords was simple. People would type a word into the search box and the search engine would simply show all […]
Where Should Your Content Live?
The essential steps toward effective content marketing include creating a strategy, producing great content, and promoting that great content. So how and where should you publish that great content? Where […]
How Many Pages Should Your Website Have?
Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel […]
Healthcare Content Marketing 2017
According to a new study by True North, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two […]
HIPAA-Compliant Blogging
Got any good patient stories? Of course you do. If you’re a medical professional, you will have interesting stories from your practice, and it may seem natural to use them […]
Redesign for a News Site
Haden Interactive built a website for the Puerto Rico Report back in 2012. While the site has been very successful and has benefited both from our daily management and from […]
Content Marketing ROI or ROT?
I’m not sure who came up with the acronym ROT to describe content that is redundant, outdated, or trivial, but it’s a good acronym. When you’re thinking about the return […]