Sometimes you have to share technical stuff at your website. Making it readable is very important. If it’s not accessible, research tells us, visitors will leave and go look for […]
Not all websites can be about pleasant things. Life isn’t all about pleasant things. Businesses don’t all specialize in pleasant things. When you’re dealing with tough subjects, you really can’t […]
The infographic below has been embedded on this page. That means that it doesn’t really live on this page. If this is a new concept for you, it might be […]
What’s in your media library? There are some things that should be there: Your logo and other brand identity assets Pictures of your goods and, if possible, services Pictures of […]
The big problem with the term “wordy” is that it means different things to different people… at different times.
Happy April Fool’s Day! It’s the one day of the year when we all scrutinize news reports with an awareness that they might be inaccurate. Here are some April Fools […]
Websites with useful information have a real SEO advantage over less useful sites. Modern consumers seek out the data they need for decision making, and value the websites that give […]
Wired magazine talked with the experts at OkCupid about web content — okay, really they were trying to help Optimus Prime find a date. It was all about his profile, […]
A few years ago, our graphic artist alerted us that someone was using a logo he had created for a client of ours. The infringer had made a small change […]
Once you’ve produced or paid for an article, a blog post, a video — then you own it. It’s yours. You can post it and forget it if you like, […]
Local search is different from general search. Your rankings for “mammogram near me” depend on a different set of factors from your rankings for a post discussing mammogram controversies. Nonetheless, […]
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
We’ve had clients tell us they want a Call to Action page.
First the disclaimer: Google is not a person; Google doesn’t think. Now that I’ve gotten that out of the way, let me ask you — what does Google think your […]
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]