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Section 230 and You

The Communications Decency Act of 1996 has a provision known as Section 230, which says, “No provider or user of an interactive computer service shall be treated as the publisher […]

Posted on December 18, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

Is It Christmas at Your Website?

I wrote a “Happy Holidays” message for a client’s newsletter this week. “Feel free to mention Christmas,” he told me, pointing out that his demographic is largely Catholic. It made […]

Posted on December 16, 2020
by Rebecca Haden
Posted in Web content | Leave a comment
new website design

Tired of Your Website’s Design?

There are a lot of good reasons to change your website design, but we’ve recently had a couple of queries about changing because the site owner is tired of it. […]

Posted on November 18, 2020
by Rebecca Haden
Posted in SEO, Web content | 3 Comments
inner pages

Your Website’s Inner Pages

What good are your website’s inner pages? We find that many of our clients don’t appreciate their website’s inner pages as much as they might. The homepage gets all the […]

Posted on October 23, 2020
by Rebecca Haden
Posted in SEO, Web content | 1 Comment

Digital Literacy and Medical Websites

The University of Illinois came up with a definition for digital literacy in 2014: The ability to use digital technology, communication tools or networks to locate, evaluate, use and create […]

Posted on October 16, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

How Much Do Titles Matter for SEO?

How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If […]

Posted on September 9, 2020
by Rebecca Haden
Posted in SEO, Web content | Leave a comment

Accessible Coronavirus Information

The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These […]

Posted on August 26, 2020
by Rebecca Haden
Posted in Blogging, Healthcare marketing, Web content | Leave a comment

How Many Pages Should Your Website Have?

Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel […]

Posted on July 29, 2020
by Rebecca Haden
Posted in SEO, Web content | 2 Comments

Inclusive Language at Your Website

“All men are created equal,” wrote our founding fathers back in the day when women were not usually part of the conversation. We’ve come a long way since then, but […]

Posted on July 27, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

Americans with Disabilites Act and Your Website

Does your website meet the requirements of the Americans with Disabilities Act (ADA)? A client recently shared with us an email she had received: “Scores of companies, financial institutions, and […]

Posted on July 22, 2020
by Rebecca Haden
Posted in Web content | Tagged accessibility | Leave a comment

Compliance and Your Website

We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at […]

Posted on June 17, 2020
by Gideon Haden
Posted in SEO, Web content | Leave a comment

Meta Descriptions for Healthcare Websites

Your website’s meta description is an HTML attribute that tells browsers what your page is about. Your website’s meta description is on your homepage, but every page and post on […]

Posted on May 18, 2020
by Rebecca Haden
Posted in Web content, WordPress | Leave a comment

Making Technical Content Readable

Sometimes you have to share technical information at your website. Making that content readable is very important. If it’s not accessible, research tells us, visitors will leave and go look […]

Posted on April 17, 2020
by Rebecca Haden
Posted in Web content | Leave a comment

7 Ways to Improve Health Literacy

If you improve health literacy, you improve public health and wellness. One of the biggest obstacles with health literacy is that the best health information isn’t always the most accessible […]

Posted on April 1, 2020
by Gideon Haden
Posted in SEO, Web content | Leave a comment

Healthcare Content Marketing by the Numbers

According to a recent study, 69.2% of healthcare marketers surveyed use content marketing, yet only 27.8% consider it highly effective. The most popular answer — from two thirds of respondents […]

Posted on March 16, 2020
by Rebecca Haden
Posted in Online marketing, Web content | Leave a comment

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