Not all websites can be about pleasant things. Life isn’t all about pleasant things, businesses don’t all specialize in pleasant things, and there are times when you really can’t just […]
Category Archives: Web content
Getting the Most Out of the Web Content You’ve Bought
Once you’ve produced or paid for an article, a blog post, a video — then you own it. It’s yours. You can post it and forget it if you like, […]
Web Content for Local Search
Local search is different from general search. Your rankings for “mammogram near me” depend on a different set of factors from your rankings for a post discussing mammogram controversies. Nonetheless, […]
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
The Call to Action
We’ve had clients tell us they want a Call to Action page.
What Does Google Think Your Website is About?
First the disclaimer: Google is not a person; Google doesn’t think. Now that I’ve gotten that out of the way, let me ask you — what does Google think your […]
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]
Rethink Your Home Page
For most websites, the home page is the most popular page.That doesn’t mean that most of your visitors start on that page, though. Any page at your website can be […]
Using Testimonials on Your Website
Testimonials are great for your website. Just as news is more convincing than paid advertising, the things other people have said about you can be more convincing than the things […]
Using Keyword Tools
Choosing the right keywords for your website should be one of the first steps when you design or redesign your website. It continues to be important as you work on […]
What Your Customers Care About
When you plan your content marketing strategy, you’ll need to think a lot about your organization. You must have a clear understanding of your product, a realistic assessment of your […]
Content Marketing for Doctors
A new survey on healthcare marketing tells us that 83% of respondents are using content marketing this year. That’s a big jump from last year. 93% believe that content marketing […]
Content Marketing for Insurance Companies
Will content marketing work for insurance companies? Absolutely! Content marketing is not a new idea, but it is taking over from traditional advertising. Modern consumers seek out information as part […]
Are There Stubs on Your Website?
Sometimes you are in the process of building a website, or making updates to your website, and you end up with stubs. If you have clickable navigation tabs with drop-down […]
What’s a Landing Page?
The expression “landing page” confuses people for a very simple reason: different people use it at different times to mean different things. Google Analytics uses the phrase “landing page” simply […]