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How Much Do Titles Matter for SEO?
How much do titles matter for SEO? First, consider how people use page titles: People use them on the search engine results page to decide where they should click. If you don’t specify a title, or if the search engine doesn’t believe that your title provides the best information, the search engine may provide a…
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Accessible Coronavirus Information
The internet is now the top source of medical information for Americans. Coronavirus is the top healthcare issue searched online. There’s a huge amount of misinformation about COVID-19 online. These facts aren’t news. But the most important solution for the information pandemic — accessible coronavirus information — is facing a critical obstacle: trusted sources are…
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How Many Pages Should Your Website Have?
Your website should have as many pages as it needs. This is one of those cases where the true answer sounds like a sassy conundrum designed to make you feel stupid for asking the question.
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Inclusive Language at Your Website
“All men are created equal,” wrote our founding fathers back in the day when women were not usually part of the conversation. We’ve come a long way since then, but there are still plenty of occasions when we may need to think more about inclusive language at our websites. If your target market includes men…
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Americans with Disabilites Act and Your Website
Does your website meet the requirements of the Americans with Disabilities Act (ADA)? A client recently shared with us an email she had received: “Scores of companies, financial institutions, and other entities across the country have been targeted by plaintiffs’ attorneys for purported violations of the Americans with Disabilities Act (ADA) because their websites have…
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Compliance and Your Website
We have clients who read their blogs often and write posts on occasion. We have clients who just drop in every once in a while to have a look at their blogs, because the whole point of hiring a blogger is to avoid doing that work yourself. But we also have clients who need to…