We have clients who read their blogs often and even write posts occasionally. We have clients who just drop in occasionally to have a look at their blogs, because the whole point of hiring a blogger is to avoid doing that work yourself. But we also have clients who need to think about compliance: making sure that their blog meets legal requirements.
Whether it’s HIPAA or SEC compliance, internal concerns or federal laws, compliance checks are a reality for plenty of websites.
Compliance checks can slow you down
Maybe you have a legal team, a compliance officer, or a group of doctors that check blog posts before they’re published. In an ideal world compliance checks go quickly, efficiently, and smoothly. Unfortunately, this isn’t always how the real world works.
Compliance checks may take weeks. A blog post may end up bouncing from person to person, sitting unread in inboxes. Miscommunication and information silos can complicate things, and the use of quotations in a post can add another level of difficulty to the mix.
This can have a negative effect on workflow, resulting in slower, less efficient, and less profitable work.
Speeding it up
When you hire a company you trust to write your web content, you get the luxury of sharing responsibility for compliance checks. However,that can end up complicating the process. Here are some tips for meeting compliance requirements without too much delay:
- Use plugins like Edit Flow to make it easy for everyone to check content and leave comments.
- Separate style and compliance. If you don’t like the tone of a post, deal with it separately to avoid slowing down the process with multiple iterations.
- Agree on a schedule and deadlines.
- Develop a policy and process for making unforeseen changes quickly.
The best way to limit the negative effects of your compliance checks is by working closely with your content writers. Communication is key. Contact Haden Interactive to work on your content marketing strategy!