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Design over Function

I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, […]

Posted on December 21, 2020
by Rosamond Haden
Posted in Web design | Leave a comment

Pantone Colors of the Year 2021

Back in 2016, global color authorities at Pantone chose two colors for their Color of the Year: baby pink and blue. For 2021, they’ve chosen two colors again: Ultimate Gray […]

Posted on December 14, 2020
by Rebecca Haden
Posted in Web design | Leave a comment

Testing Your Website

How can you test your website, and why would you want to?

Posted on August 3, 2020
by Rebecca Haden
Posted in Web design | Tagged testing, usability | 2 Comments

What’s Lorem Ipsum?

We’ve just sent a mockup for a new website to a client. Some of the content is complete, but some is still being worked on. Since our designer didn’t have […]

Posted on April 22, 2020
by Rebecca Haden
Posted in Web design | 1 Comment

Farewell to Flash

We already said RIP to Flash, an outdated technology that was once pretty cool, back when browsers generally stopped supporting it. 2020 is the year that Adobe, the owner of […]

Posted on December 16, 2019
by Rebecca Haden
Posted in Web design | 2 Comments

2020 Color of the Year: Classic Blue

Each year Pantone, the international color experts, name a Color of the Year. We always enjoy showing websites using that color and speculating about the ways designers might use Radiant […]

Posted on December 11, 2019
by Rebecca Haden
Posted in Web design | Leave a comment

Your Website: Update, Refresh, or Redesign?

Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]

Posted on October 23, 2019
by Rebecca Haden
Posted in SEO, Web content, Web design | Leave a comment

Buttons at Your Website

When you’re thinking about a new website or a new design, even a new page, the buttons at your website may be the last thing you think about. But they […]

Posted on September 4, 2019
by Rebecca Haden
Posted in Web design | Leave a comment

Pantone Color of the Year 2019: Living Coral

Pantone, the international color experts, chooses a color each year to be the official Color of the Year. For 2019, it’s Living Coral. Pantone figures we need a joyful, optimistic […]

Posted on December 12, 2018
by Rebecca Haden
Posted in Web design | Leave a comment

Your Website Is Not a Piece of Paper

This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”

Posted on September 28, 2018
by Rebecca Haden
Posted in Online marketing, Web content, Web design | Tagged usability | Leave a comment

The Call to Action

We’ve had clients tell us they want a Call to Action page.

Posted on September 21, 2018
by Rebecca Haden
Posted in Web content, Web design | Tagged call to action, ecommerce, usability | Leave a comment

Marketing Like Pepsi

When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]

Posted on July 30, 2018
by Rebecca Haden
Posted in Web content, Web design | Leave a comment
alt text

Understanding Alt Text

The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That […]

Posted on June 4, 2018
by Rebecca Haden
Posted in SEO, Web design | Tagged alt text, keywords | Leave a comment

Navigation Buttons, Marketing, and Your Brain

It shouldn’t surprise us that marketing has a lot to do with the brain. In some cases, marketing efforts are carefully crafted to appeal to visitors in the most logical […]

Posted on March 14, 2018
by Rebecca Haden
Posted in Web design | Leave a comment

Make Online Appointments Appealing

Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without […]

Posted on October 11, 2017
by Rebecca Haden
Posted in Healthcare marketing, Web content, Web design | Leave a comment

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