When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]
Category Archives: Web design
Understanding Alt Text
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That […]
Navigation Buttons, Marketing, and Your Brain
It shouldn’t surprise us that marketing has a lot to do with the brain. In some cases, marketing efforts are carefully crafted to appeal to visitors in the most logical […]
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without […]
Support for Your Website
What do you do when you need changes at your company website? We probably need a flowchart here, but let’s look through the main situations in which you might need […]
The Work in Progress Website
You need a website. You have a business or an organization that is doing things and needs to communicate with people, so a website is a must. You should get […]
If Your Website’s Customers Are Not Tech Savvy…
Every business, practice, and organization needs a website. Even if you know that your typical client isn’t that comfortable on a computer. But what should be different about your […]
Web Design for Physical Therapists
Planning a website for your physical therapy practice? Many of the decisions you make will be the same as the decisions required for any website — but there are some […]
New Website for Wellness Organization
The Center for Conscious Eldering is an organization that supports people in the third act of life — from age 50 to age 90+. Their focus is on physical, social, […]
Factors Affecting Website Costs
Since I wrote about how much a web site costs, I’ve had lots of questions about the subject. One of the most common is, “Why do prices vary so much?”
Redesign for a News Site
Haden Interactive built a website for the Puerto Rico Report back in 2012. While the site has been very successful and has benefited both from our daily management and from […]
Online Appointments at Your Website
Whether you’re making appointments for your medical practice, booking seats for healthy living seminars, scheduling at your salon, or reserving rooms for your outdoor adventure weekends, your clients would like […]
A Static Homepage for Your WP Site?
When you set up a WordPress site, you have a lot of options. One of the first decisions you need to make is whether to have your blog on your […]
Patient Engagement and Your Website
Things may seem great when you’re in direct contact with your patients. It’s not so great when you read a review of your office a couple of weeks later saying […]
UX for Beginners Review
We know from experience that website owners tend to make emotional decisions about their websites, but the more you think about strategic communication and outcomes aligned with your business goals, […]