I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, […]
Back in 2016, global color authorities at Pantone chose two colors for their Color of the Year: baby pink and blue. For 2021, they’ve chosen two colors again: Ultimate Gray […]
How can you test your website, and why would you want to?
We’ve just sent a mockup for a new website to a client. Some of the content is complete, but some is still being worked on. Since our designer didn’t have […]
We already said RIP to Flash, an outdated technology that was once pretty cool, back when browsers generally stopped supporting it. 2020 is the year that Adobe, the owner of […]
Each year Pantone, the international color experts, name a Color of the Year. We always enjoy showing websites using that color and speculating about the ways designers might use Radiant […]
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]
When you’re thinking about a new website or a new design, even a new page, the buttons at your website may be the last thing you think about. But they […]
Pantone, the international color experts, chooses a color each year to be the official Color of the Year. For 2019, it’s Living Coral. Pantone figures we need a joyful, optimistic […]
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
We’ve had clients tell us they want a Call to Action page.
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That […]
It shouldn’t surprise us that marketing has a lot to do with the brain. In some cases, marketing efforts are carefully crafted to appeal to visitors in the most logical […]
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without […]