I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, […]
Category Archives: Web design
Pantone Colors of the Year 2021
Back in 2016, global color authorities at Pantone chose two colors for their Color of the Year: baby pink and blue. For 2021, they’ve chosen two colors again: Ultimate Gray […]
Testing Your Website
How can you test your website, and why would you want to?
What’s Lorem Ipsum?
We’ve just sent a mockup for a new website to a client. Some of the content is complete, but some is still being worked on. Since our designer didn’t have […]
Farewell to Flash
We already said RIP to Flash, an outdated technology that was once pretty cool, back when browsers generally stopped supporting it. 2020 is the year that Adobe, the owner of […]
2020 Color of the Year: Classic Blue
Each year Pantone, the international color experts, name a Color of the Year. We always enjoy showing websites using that color and speculating about the ways designers might use Radiant […]
Your Website: Update, Refresh, or Redesign?
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]
Buttons at Your Website
When you’re thinking about a new website or a new design, even a new page, the buttons at your website may be the last thing you think about. But they […]
Pantone Color of the Year 2019: Living Coral
Pantone, the international color experts, chooses a color each year to be the official Color of the Year. For 2019, it’s Living Coral. Pantone figures we need a joyful, optimistic […]
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
The Call to Action
We’ve had clients tell us they want a Call to Action page.
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]
Understanding Alt Text
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That […]
Navigation Buttons, Marketing, and Your Brain
It shouldn’t surprise us that marketing has a lot to do with the brain. In some cases, marketing efforts are carefully crafted to appeal to visitors in the most logical […]
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without […]