Each year Pantone, the international color experts, name a Color of the Year. We always enjoy showing websites using that color and speculating about the ways designers might use Radiant […]
Category Archives: Web design
Your Website: Update, Refresh, or Redesign?
Let’s say that you like the basic look of your website, but you’re not getting the results you want. Do you need a new website, or can you just update […]
Buttons at Your Website
When you’re thinking about a new website or a new design, even a new page, the buttons at your website may be the last thing you think about. But they […]
Pantone Color of the Year 2019: Living Coral
Pantone, the international color experts, chooses a color each year to be the official Color of the Year. For 2019, it’s Living Coral. Pantone figures we need a joyful, optimistic […]
Your Website Is Not a Piece of Paper
This very famous cartoon by Edward Koren has the caption, “Well, there’s your problem.”
The Call to Action
We’ve had clients tell us they want a Call to Action page.
Marketing Like Pepsi
When Pepsi (or Coca-Cola — I don’t care) make a marketing plan, they are secure in the knowledge that the great majority of their visitors know these two things: what […]
Understanding Alt Text
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That […]
Navigation Buttons, Marketing, and Your Brain
It shouldn’t surprise us that marketing has a lot to do with the brain. In some cases, marketing efforts are carefully crafted to appeal to visitors in the most logical […]
Make Online Appointments Appealing
Online appointments are already appealing as an idea. Your patients or clients can make their appointments fast, at any time of day or night when they feel the need, without […]
Support for Your Website
What do you do when you need changes at your company website? We probably need a flowchart here, but let’s look through the main situations in which you might need […]
The Work in Progress Website
You need a website. You have a business or an organization that is doing things and needs to communicate with people, so a website is a must. You should get […]
If Your Website’s Customers Are Not Tech Savvy…
Every business, practice, and organization needs a website. Even if you know that your typical client isn’t that comfortable on a computer. But what should be different about your […]
Web Design for Physical Therapists
Planning a website for your physical therapy practice? Many of the decisions you make will be the same as the decisions required for any website — but there are some […]
New Website for Wellness Organization
The Center for Conscious Eldering is an organization that supports people in the third act of life — from age 50 to age 90+. Their focus is on physical, social, […]