Your cart is currently empty!
books
-
Landing Page Optimization: a Review
The second edition of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions is out, and it’s an impressive tome: 461 pages of knowledge that can really make a difference to your online marketing.
-
The Like Economy
The Like Economy: How Businesses Make Money With Facebook by Brian Carter is just exactly what it sounds like it is: a book on how to make promote your company on Facebook. Facebook is a bit of a quandary for businesses. Facebook gives you theoretical access to one of the largest potential audiences in the…
-
No Bull Social Media
No Bull**** Social Media: the All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers is a good book for taking a big-picture view of the idea of social media for business. Falls and Deckers look at how social media serves businesses for branding, reputation management, and increasing sales. They compare social…
-
Conversion Optimization by the Book
When I told Rosie that our website’s traffic went up 62% in a week, she said, “That just means our conversion rate went down.” She has a point. I’ve just had the opportunity to review two books on conversion optimization, and while I certainly have conversion in mind whenever I work on a site, I’m…
-
Using Customer Data: Looking at the Sports
In research, we know that there will be a lot of examples in the middle of whatever we’re studying: most of the onions will be fairly round, and about the same size. There are also the sports: the very big ones, very small ones, and very oddly shaped ones. In the context of search, that…
-
My New Favorite Design Book
One of our current web design projects is being enriched by a client with absolutely no design sense at all. The experience is a little like this, but much more fun, because the client is a fun person.