Putting a list of keywords into the header of your website — along with your title and description — is a waste of time; Google ignores that list. However, you […]
Tag Archives: keywords
Understanding Alt Text
The content that greets visitors to your website is enormously important. The stuff “under the hood” — the meta language that human visitors don’t see — is also important. That […]
Keywords, Marketing, and Your Brain
Identifying the right keywords for your website can require quite a bit of research. It’s not a one-time thing, either. We keep a spreadsheet for each of our clients, so […]
What happens when you want to optimize your website for some term that has more than one meaning?
Writing Product Descriptions at Your Website
We’ve been working with Andrea Pascale of Word Decor ‘n’ More on her forthcoming baby products website, Rock a Baby Wall Quotes.
Lab Report: Long Tail Keyword Rankings
Your website has some basic keywords you should always have in mind. The websites I’m working on today have primary keywords including “kids’ music,” “used furniture,” “Fayetteville apartment rentals,” and […]
Your E-store: Two Strategies
Everyone can have a digital shop nowadays. Sites like Volusion, Interspire,and Magento let people with something to sell — or even people who have nothing to sell but would like […]
Does It Matter Where You Put Your Keywords?
I’ve written before about the dangers of following simple formulae telling you where to put your keywords. It is more important — and Google’s Matt Cutts confimed this in his […]
Keywords, and Why You Need Some Other Words Too
Yesterday, I was working on a new website. I say new, but there actually was quite a bit of content already at the site. It read sort of like this:
Search vs. Branding
What do you do when your best keywords for search aren’t the best for your brand?
Keywords in Blogging
A blog can do good things for a business:
Very Fast Websites
Dr. Tom Hapgood is bucking for the title of Fastest Web Designer in the West, having beaten our previous record by having a site completed in less than two weeks.
Web Content: Math or Literature?
Back in the early days of SEO there was a lot of talk about something called “keyword density”: the percentage of the text on your website that was composed of […]
Your Competitors Affect Your SEO Strategy
I had an interesting message yesterday asking for a little light SEO help with this website, a home for the Brownies of Northwest London.