May 2014
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Are You #1 on Google?
I get an offer in my email every few days to make my website “#1 on Google.” You probably do, too. Just like you, I delete those messages, but sometimes I feel an evil prompting to grill the sender. You know those pictures where they show someone with a tiny devil on one shoulder and…
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Content Strategy: Connecting the Dots
One of our clients asked, “Can we separate out the blog traffic?” He’s not so sure, he tells us, that the blog at his website is really important to his online marketing strategy. There are two questions here. First, is the blog bringing people to his website? For most clients, and indeed for most websites…
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Unusual Amounts of Web Traffic
We want visitors to our websites, and getting more web traffic than usual is generally good news. That exciting moment when you check your analytics and see the high traffic levels you’ve always wanted can be wonderful… but not when it turns out to be a flash in the pan. We’ve had a couple of…
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Content and Conversions
We wrote on Friday about the value of a long-term content marketing strategy that doesn’t focus on sales alone. We’re also working with several clients to identify the specific sources and tactics that bring converting traffic. Is there a conflict? Before we answer, let’s do a thought experiment. Imagine visiting three brick and mortar stores:…
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The Wow Effect in Content Marketing
The makers of an Italian skin care line called “the WOW Effect” sent me a sample for review, so I looked them up online. My goal was to find out just exactly what I was supposed to do with their maschera and siero, since my knowledge of Italian is limited to opera. However, I very…
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Finding Answers in Google Analytics
Google Analytics contains enormous amounts of information, yet many website owners leave a session with their analytics knowing no more than they did when they started. How can you make sure to gain actionable information from your next visit to Google Analytics? Ask a question. While you can often find interesting things by poking around…