May 2014

  • A First Look at Accrisoft

    A First Look at Accrisoft

    First choice for a business website is a professionally-designed custom website with professional content. But what if you’re working with limited funds, and you have to prioritize? The main driver of traffic and conversions is your content. Design is important, but a pretty website without compelling content and ongoing marketing won’t bring you business. What’s…

  • Google, European Courts, and Privacy

    Google, European Courts, and Privacy

    The European Union’s High Court of Justice, which is much like our Supreme Court, has ruled that Google is responsible for people’s privacy in some cases. The case began when a Spanish lawyer Googled himself and saw some damaging information in a Spanish newspaper. He felt that the information was out of date, and asked…

  • Facebook Boosts Tell All

    Facebook Boosts Tell All

    You can easily find blanket pronouncements about social media: Facebook posts with pictures get 67% more likes, LinkedIn sends twice as much traffic as Instagram, questions get the most engagement on Twitter… These claims are meaningless unless they’re followed by a statement like, “… in 2013, for surveyed established B2B logistics companies working with SMBs…

  • Likes, Fans, and Follows: Terminology

    Likes, Fans, and Follows: Terminology

    If you start your day on Facebook, hit LinkedIn when you reach the office, rely on Twitter updates to keep you refreshed with industry news during the workday, spend a little time dreaming and scheming at Pinterest on your lunch hour, and then relax with Instagram at night before checking in at your favorite watering…

  • Ready for Flipboard?

    Ready for Flipboard?

    We ran into Flipboard when we started seeing it as a traffic source in Google Analytics. You might have read about it in the Wall Street Journal or found it in Google Play. Josepha uses it to save things she wants to read later on her Kindle. Flipboard is a social aggregator that lets you…

  • A Makeover for an Engineer’s Website

    A Makeover for an Engineer’s Website

    We built a WordPress website for a local industrial engineer last year, a redesign of one of three he owns. We added regular blogging, too. The results inspired him to have us redesign a second website this year, with the third coming up. We’re delighted to expand our partnership with this client, and delighted also…