May 2014

  • What’s Your Strategy?

    What’s Your Strategy?

    We heard someone recently expressing disappointment with a marketing initiative they had tried. “Tried” is the right word here, and it often is in marketing. Someone sells you an idea, you figure you’ll try it out, and at the end of the campaign you’re disappointed by the ROI. So you move on to something else.…

  • Responsive? Mobile-friendly? Huh?

    Responsive? Mobile-friendly? Huh?

    You’ve probably noticed that there are a lot of smartphones and tablets around lately, you may be aware that people access the internet on many sizes of screens, and you might even have noticed that your company’s website doesn’t look so great on some of those screens. But you might be wondering just what exactly…