October 2014
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High Tech Halloween
There’s a good reason people used to be afraid of vampires and werewolves. Watch old films and you will realize that people only had torches and pointy sticks to defend themselves from supernatural terrors. Occasionally, there would be an old timer with a crossbow and bolts of precious metals, but he was almost as scary…
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Prep Your Website for the Holidays
Is your website ready for holiday shoppers? Fortunately, it’s not too late to make changes if you need to. Different organizations approach the holidays with different goals, and have different business needs — and therefore different requirements for their websites. If your product is in brick and mortar stores, you need to balance promotions…
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Twitter’s Reach
Twitter has 284,000,000 regular users. While you or I might be satisfied with that number, Twitter’s investors are not. It’s only 5% growth over last quarter. Again, 5% may not be a bad level of growth for everyone, but the investors are not happy. “Twitter,” financial correspondents are writing, “is not Facebook.” Twitter has responded…
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Trying Out SEOlytics
I have to admit that I tried out SEOlytics because of the cute lizard that popped up in an ad while I was doing research on something else entirely. This was of course why they included a cute lizard in their ad. But the tool is not cute — it’s a pretty serious suite of…
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Creating Meet the Team Pages
The vast majority of consumers go online to find information about local companies even before they visit the company. “Meet the Team” pages can humanize your company and help people feel that they know you. There are lots of ways to approach this kind of page. The first thing to consider is who you plan…
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The Formula to Social Media Success?
There are countless experts out there who promise businesses the key to social media success with golden rules and ratios. Some folk stand by the Pareto-like 80-20 rule that says 80% of posts should be useful, meaningful information from other sources and 20% self-promotion. Still, others live by the 30-60-10 Golden Ratio that says 30%…