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March 2010
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Is PPC Too Expensive?
Though I’m usually alone at my computer (unless you count the dog), I do have some great virtual colleagues. One of these is Tami Dowers at Onsharp. She does paid search marketing there, while I specialize in optimization for organic search.
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Can You Use Someone Else’s Web Content?
This morning I met with a prospective client for SEO services. We talked a bit about off-site optimization — linkbuilding, in his case, since his site only has 25 links right now. But we also talked about his plans to make a new website. I suggested that he needed to be sure to have content…
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E-Commerce Options
A young cousin of mine asked how she could best set up an e-commerce site for her fledgling graphic design business. She’s planning to offer custom business cards for $100 a thousand, among other things. Like many new businesspeople, her goal is to keep her costs down while she sets up her business, and she…
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Extending Your Web Presence
It is classic marketing advice that people have to hear about you somewhere between 5 and 12 times before they’ll actually take action on your product. In the past, that meant that you had to pay to have your commercial on TV enough to ensure that your prospects would see it a dozen times, or…
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Do You Have a Good Story?
This is Hall Street Storage, a storage company which has been taking up almost an entire city block in Brooklyn since 1931. They’re a green business — sustainability in business being a cause near and dear to my heart, that makes me love them already — and they are in fact the largest certified green…
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Righting Ranking Wrongs
Right now I’m doing some on-site search engine optimization (that is, fixing up the content) for a large and successful logistics company. They’re always on those lists of Top 50 Companies and Companies to Watch and stuff like that. They’re also on the lists of Best Places to Work and Green Businesses. I like to…