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March 2010
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How Good Does Your Website Have to Be?
A local restaurant has finally gotten a website up, and it’s one of the worst websites I’ve ever seen. Its spelling is so creative that — well, it includes words like “propetisioness” and “prok.” The overall quality of the writing is what you would expect of a website using the word “propetisioness.” It has no…
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Does It Matter Where You Put Your Keywords?
I’ve written before about the dangers of following simple formulae telling you where to put your keywords. It is more important — and Google’s Matt Cutts confimed this in his broadcast from SMX yesterday — to have good, natural content for your human visitors than to try to game the system with arbitrary guesses about…
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Should Your Website Be Bilingual?
While working on a project for Pickaweb, I got to ask owner Tony about one interesting aspect of their website.
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Words Matter
It’s Words Matter week, sponsored by the National Association of Independent Writers and Editors. The difference between an almost-right word and just the right word, Mark Twain said, is the difference between lightning and a lightning bug.