March 2010

  • How Good Does Your Website Have to Be?

    How Good Does Your Website Have to Be?

    A local restaurant has finally gotten a website up, and it’s one of the worst websites I’ve ever seen. Its spelling is so creative that — well, it includes words like “propetisioness” and “prok.” The overall quality of the writing is what you would expect of a website using the word “propetisioness.” It has no…

  • Does It Matter Where You Put Your Keywords?

    Does It Matter Where You Put Your Keywords?

    I’ve written before about the dangers of following simple formulae telling you where to put your keywords. It is more important — and Google’s Matt Cutts confimed this in his broadcast from SMX yesterday — to have good, natural content for your human visitors than to try to game the system with arbitrary guesses about…

  • Should Your Website Be Bilingual?

    Should Your Website Be Bilingual?

    While working on a project for Pickaweb, I got to ask owner Tony about one interesting aspect of their website.

  • Words Matter

    Words Matter

    It’s Words Matter week, sponsored by the National Association of Independent Writers and Editors. The difference between an almost-right word and just the right word, Mark Twain said, is the difference between lightning and a lightning bug.