It’s Words Matter week, sponsored by the National Association of Independent Writers and Editors. The difference between an almost-right word and just the right word, Mark Twain said, is the difference between lightning and a lightning bug.
For your website, consider this: search engines can’t see your design or your images or your multimedia. They care about the quality of your coding, but they mostly pay attention to your words. Human beings can be swayed by your images and your design, and they may watch and listen to your videos, too, but they’ll remember your words.
How’s the writing at your website? Is it time to admit that you need a professional?