July 2010

  • Are You Too Aggressive at Facebook?

    Are You Too Aggressive at Facebook?

    I have a client who’s in sales in her day job, and is building a website for a side business. We developed a strategy for her online marketing, and we were discussing some of her concerns today.

  • Your E-store: Two Strategies

    Your E-store: Two Strategies

    Everyone can have a digital shop nowadays. Sites like Volusion, Interspire,and Magento let people with something to sell — or even people who have nothing to sell but would like to — set up shop in minutes.

  • Charting Out Your New Website

    Charting Out Your New Website

    Getting a new website made can be a heady experience, and the return on investment can be significant. But the process of getting from knowing that you need one to actually being online can be confusing.

  • Add Value to Your Website with Links

    Add Value to Your Website with Links

    We usually talk about inbound links — the links other websites give to your site. Getting links from other sites shows that your site is valuable, since the people who give you links believe that their readers will get something worthwhile from your website.

  • Web Trouble: Is It Your Hardware?

    Web Trouble: Is It Your Hardware?

    Is it possible that you think you have a problem with your website when really you just need a new computer? This question hadn’t occurred to me till I got a call from one of my favorite hardware guys. He has a new client who was getting frustrated with his computer. He uses computers to…

  • Increasing Response with Good Form Planning

    Increasing Response with Good Form Planning

    The image below is the current response form at a website I’m working on. I sent suggestions for it along with my site content rewrite.