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April 2012
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Copywriting Lessons From Twitter
I used to tweet for a software company which would send me news about, for example, how a space station was using their software. There’d be lots of fascinating details, which I would then squish into 140 characters. It took a while to distill everything down in that way, but it made for rather exciting…
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Long Web Pages
How long your web page is doesn’t really depend on how many words you have on it, as you might think.
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Lessons from Wayfair.com
Have you heard of Wayfair.com? I hadn’t either, but they plan to fix that.
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Online Marketing Planning
Ongoing, integrated online marketing as a part of a good overall marketing strategy is what you want for your business. One part of that, however, can be a specific marketing campaign for a promotion, a seasonal push, or another special focus for your company. Here’s a step by step method for planning an online marketing…
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Navigation, Your Website, and Blog
Connie Seidel of Seidel & Associates told me at GiveCamp that he thinks blogs shouldn’t be in the top navigation of a website.
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Fixing Colors on Your Website
When we need design work done, we have a designer do it. Sometimes, though, there are small jobs that you want done quickly. Changing colors in an image is one that you can do yourself. For example, while working on a recent website, we used the image at left to illustrate a page. It looked…