May 2012
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Makeover: A Publishing Company
More of the King Publishing is a very specialized publishing house, carrying a collection of Bible study materials for camps. They had a website, but it wasn’t organized to showcase their products or to lead visitors to shop.
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Internal vs. External Blogs
Your company should have a blog. Forrester Research published a famous report (or two) on the ROI of Blogging, showing results like reduced cost of sales and advertising, and you can catch a summary at Empowered. Hubspot, a data collection and analysis giant, says that companies with strong blogs get up to 88% more leads…
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Twitter, Panties, and Buzz
How did a little company with a single product and a homemade website get mentions in national magazines?
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When to Test Your Website
One of the controversies that tends to arise during the building of a website is when to test it — and indeed, when to let anyone look at it.
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What Updating Your Site Means
When you generally like the look of your website, but it’s not doing its job for you, you may need to update the design — not to go with a completely new design, but to transform the look you have into something fresh, new, and effective.
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The Maybes at Your Website
Realtor Ken Jansen has a top ranking page for the prestigious LionsGate subdivision in Johnson County, Kansas. This page is also one of the top landing pages for his website, so we’re working with him to increase conversion.