July 2012
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Everybody Starts at Zero
What’s new? If it’s a blog, Twitter account, e-commerce site, or some other online space, then you may be wondering when — or if — the crowds will show up. One of the problems with predictions is that few people will willingly share their numbers with you. The common belief is that most websites in…
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Optimizing for Conversion
Attorney John Hooge already had an attractive website. After some months of work with a local phone company’s SEO program, they had seen changes in their rankings, but they weren’t seeing much change in their conversions from the website — the actual business coming to them from the website.
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A Musician’s Website: Before and After
Pianist Robin Spielberg needed a new website. Her old site, shown below, was cluttered and didn’t have the right kind of content to meet her needs. It was built a while back, so technology has changed, and things had been gradually added on over time, so the user experience was no longer smooth. Visitors could…
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Choose the Right Domain Name
I’ve often wished people would let me help them choose the name of their company so I wouldn’t have to try to rank against government departments, divisions of Microsoft, or enormous franchises. However, I now think people should let Rosie help choose. Working on a project last night, she went through a list of criteria…
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10 Creative Ways to Use Your QR Code
A new client was showing me his QR code this morning. He had lots of giant stickers made and was putting them on his billboards, and he also used them for his print ads. I admired them. They were in color, with some special features. All of them went to his homepage, though. “You know,”…
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Agency or In-House Management
When you need someone to manage your website, do you need someone in-house, or is it smarter to outsource? The question came up in conversation when Josepha shared with me the list of qualifications a company had posted in a want ad for someone to care for their website: Someone skilled in HTML, AJAX, CSS,…