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July 2012
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Linkbuilding: not flashy, but effective
Linkbuilding may be the least visible kind of work we do here at Haden Interactive, but every website needs ongoing, quality linkbuilding. Apart from great content, linkbuilding is the most important step in SEO.
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Benefits of conversion optimization
A recent study found that companies with a strategy for increasing conversion at their websites are twice as likely to meet their goals as companies with no strategy. Are you amazed? Probably not. And yet most companies don’t have a strategy. Most companies don’t have or use web analytics. Most companies don’t have any particular…
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Social media is now a necessity.
Recent studies have found encouraging information about social media for business: More than half of companies report that they’ve gained customers through social media– for example, 62% have received customers from LinkedIn. One controlled study found that search engine rankings improve by as much as 14% with social media use. Social media provides the lowest…
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Landing Page Optimization: a Review
The second edition of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions is out, and it’s an impressive tome: 461 pages of knowledge that can really make a difference to your online marketing.
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Breaking Away from the Competition
Recently I’ve been doing some writing for a health and beauty supplement company in Malaysia. I’ve done quite a few health and beauty sites in Europe, Asia, and the United States, so I’m pretty familiar with the genre.
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Twitter Cuts Off LinkedIn
I think it really started with Google +. G+ made it clear from the start that they preferred original content and would reward companies that made the effort to post at G+ first. Shortly after that, Facebook — the platform with the most to lose in a war with Google — stopped allowing autoposting of…