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August 2012
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The ROI of Your CTA
There are some things every website needs, and the most important can be boiled down to this: who you are, what you offer, and how your visitor can get it. This is not about visibility (although a clear statement search engines can understand is a big help) or about your relationship with your customers (although…
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Website Relaunch: Logistics Company
We’re launching a new website for Accord Logistics Solutions this week. They’re a local logistics company, and they do not currently have a website. Some years ago, they had the website you can see at the end of this post. At left you can see a screenshot of their whole homepage. First we have contact…
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Forget One Size Fits All Social Media
If you do social media for your business, you will have seen — and perhaps been tempted by — those automated social media plans. People like me keep telling you they won’t work, but you may still be tempted. Let me share with you three examples of social media campaigns I’ve interacted with recently. I…
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Before You Launch Your New Website…
We’re getting ready to launch a new website and going through the final checklist stage. In the midst of this, I got a message from a client whose site I rewrote a few weeks ago. The bounce rate had risen. “Bounce rate” refers to the percentage of people who visit only one page of a…
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10 Reasons to Consider Food Blogging
Technorati listed 16,588 food blogs as of May 31, 2012, so there are probably 17,000,000 or so by now. This reflects the fact that people look for information about food online. They look, according to Google Insights for Search, for recipes, nutrition information, food trucks, fast food, Chinese food, restaurants, cake, kale, quinoa, and chicken,…
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Where Does Content Come From?
We’re a content firm, so we know where our content comes from most of the time: we write it on our computers with our own fingers. Not always, though. Tom Hapgood and I met this morning to talk about a couple of very different websites we’re working on. Each of them has its own challenges…