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November 2012
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Planning Your Email Newsletter
There’s plenty of research out there on the performance of email newsletters, examining everything from subject lines to time of day at a granular level. That’s not what we’re looking at in this particular post. We’re looking at how you put together that email newsletter you’ve been meaning to send for weeks (months?) and can’t…
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Color at Your Website
We’re working right now on a new website for a theater company. They need a completely new website to replace their very old one, but they know that they want to keep one thing the same: plenty of bright, intense color.
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Websites that Don’t Need SEO
SEO — the process of making sure that your websites communicates well enough with search engines that people who are looking for you can find it — is a basic necessity for business and professional websites.
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Page by Page: Contact
People don’t always use websites the way you might expect them to. The Contact page at your website is a great example of the importance of this principle — and why it so often gets in the way of creating the best website content.
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Social Media, Scoops, and the Election
Social media has been a big part of this year’s election, from President Obama’s cool Dashboard to live tweeting the presidential debates (my sister in New Zealand said there was no point in looking at Twitter at all during the debates if you weren’t following the election).
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Page by Page: Your Homepage
For most websites, the home page is the most popular landing page, the most popular page, and the only page a lot of visitors see. And yet visitors may give your website only 4-12 seconds before they decide whether to stay or leave. Your homepage has to stand up and say, “Hi!”