December 2012
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How Spoke Cleans Up Web Presence
What if people could see every relevant reference to you (or your company) online, all on one page? You could put it all at your website, but that’s not usually the best solution. It’s hard to fit numerous varied links into your company site in a meaningful way, so they tend to get pushed onto…
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The Viral Video Manifesto
The guys who brought you 101 Bottles of Coke and 532 Mentos know what it takes to create viral video. They share their four principles for viral video in their new book, The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works.
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How to Add a Manager at Google Plus
If you have business pages at G+, you might like to add a manager to those pages. Here are just a few reasons for doing this: You want someone else at your company to be able to help out with posting and updating your page. You want your social media management team to be able…
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Why Send People to Other Websites?
Someone asked this question today: “Why send people to other websites besides our own?” He was thinking about tweets and posts that send people to other websites instead of sending them to the same kind of information at your own site. I get that. When we read Forbes on SEO, we are definitely not seeing…
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A.P.E., by G. Kawasaki and S. Welch
We’ve written before about e-books, but our experience (and therefore our advice) has been limited to e-books used for marketing at websites. Creating an e-book in PDF form to offer to people in exchange for their contact information is a popular and successful way of growing your house list. We’ve written e-books of this kind…
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Websites vs. Monthly Web Service
If you have a business, you need a website. But we’ve been talking with some people who essentially rent a website. Is it a better plan than owning your own? We’re talking here about websites that are provided on a month to month basis, generally for a monthly fee. This is different from a hosting…