December 2012

  • Should Your Business Site Have Ads?

    Should Your Business Site Have Ads?

    We’re currently building a website which offers a service to professionals. The site owner is wondering about having ads on his site. Should he do it, and if so, when and how should he put ads on his website?

  • Iterations vs. Options

    Iterations vs. Options

    Iterations are successive changes to one idea. Options are choices among multiple ideas. Which is a better way of creating a design? Some web firms create several options for you and you choose one. Often, this is more a matter of picking among pre-made templates than of having three new creations, but that depends on…

  • Page Size Growth: What It Means

    Page Size Growth: What It Means

    It has recently been reported that the average web page size has tripled since 2008 — and perhaps more strikingly, that the average web page’s size has increased by 20% in the past six months.

  • Permission Marketing

    Permission Marketing

    Traditional marketing involved grabbing people where they were and shouting your message at them. Newspapers would claim that thousands of households would see your ad and TV stations would share their estimates of the number of households that viewed their programs.

  • Blue Websites

    Blue Websites

    Here it is, a Top Color for 2013: Monaco Blue. The blue (presumably) of the sea off of Monaco, the blue of a film star’s eyes, the blue of approximately 527 million websites. I made that number up. However, unlike 2012’s Tangerine Tango and 2011’s Honeysuckle Pink, it will certainly be no challenge to find…