July 2013
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Serving Up a Shortstack at Facebook
Shortstack is a friendly site that lets you design apps for your Facebook pages — with no coding, unless you specially want to do some coding. We’ve shown you the basic method for making a Shortstack page for your Facebook business page. Here are a couple of examples of pages we’ve made for clients recently.…
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Omni-channel Marketing and Blogging
It’s difficult to get a clear message across on all the different ways you interact with customers on Twitter, Facebook, and whatever other online tools you use to connect with consumers. Blogging can help give you direction in your online interactions, make them cohesive, and direct users back to your website to make them more…
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The Fortune 500 Embrace Blogging
UMass/Dartmouth have done a study every year since 2008 of Fortune 500 companies and how they’re approaching social media. In 2008, 16% of Fortune 500 companies had a corporate blog for consumers to read. Now, that percentage has doubled. 34% is still just over a third of the companies. But there’s something special about those…
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Responding to Facebook Fans
Are your fans talking to you on Facebook? That’s great! Now you need to talk back. Having fans talk to you and failing to answer them is a mistake. Responding well to complaints can turn those complaints around and give a positive impression of your company. Ignoring raves makes you look like you don’t care…
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The 90 Day Rule for Business
You may have heard of the 90 day rule for dating, but there’s also a 90 day rule in business, and it’s worth knowing. What you do today will influence your business in 90 days. What’s going on in your business now is the result largely of what you did 90 days ago. The internet…
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Graph Search, EdgeRank, & Your Brand
A guest post by Craig Robinson Contrary to popular belief, one doesn’t need to be a computer expert to leverage things like EdgeRank, a ranking algorithm, and Graph Search on Facebook. While even the mere words “algorithm” or “protocol” might cause your eye to twitch, the good news is that you won’t need to immerse…