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July 2013
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SEO Audit — What’s That?
At Haden Interactive, we offer a free website analysis that looks at basic usability, checks the code at the website to make sure it’s up to date and functional, looks at site architecture and content to make sure that the site will be appealing to search engines and to human visitors, and lists a few…
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Pinnable Images Step by Step
Visual social media site Pinterest is now the biggest driver of visits to e-commerce sites, and it can be very useful for brand sites, too. The key to getting others to pin and repin your content at Pinterest is making sure you have pin-worthy images. Working from our previous discussion of pinnable images, here’s a…
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Your Online Presence and Feedback
One of our clients is an industrial engineer who works with servo motors. The big thing about servo motors (and the place where they intersect with your online marketing) is that they don’t just make machinery go. They also get information that tells them whether they should go a little faster or a little slower…
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Bing Boards
Bing has something new — Bing Boards, “boutique content” which will show up on the first page of Bing’s search results. Right now, you have to request an invitation, so we can’t jump in and try it out. However, we can see how it’s going to work. At right, you see the site where you…
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What to Do With Social Media Metrics
Social media marketing has the great advantage, compared with traditional advertising, of being measurable. Not perfectly measurable, it’s true, but much more measurable than an ad in the paper or a billboard. According to a recent survey, fewer than half of marketers surveyed about their social media investment are paying attention to the number of…