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October 2014
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One Social Media Account or Many?
It’s projected that there will be 1.73 billion social network users by the end of this year. That is a lot of people. Businesses have realized that the pool of potential customers on social media platforms is way too deep to ignore. Look at the tag on your shirt, or the label on your shampoo…
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Targeted Traffic
A new survey tells us that 63% of B2B marketers use website traffic as their primary metric for the success of their content marketing. It makes sense. The more people come to your website, the more people see your goods and services and the more chances you have to sell those goods and services. What’s…
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Trying Out the New NextGEN Gallery
We’ve been using the NextGEN Gallery plugin for WordPress off and on since 2009, and chances are good that you’ve tried it, too. But if you haven’t tried it lately, you might not know that there have been some significant updates and improvements. Or you might just have had a new WordPress website built and…
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Social Media Platforms as Utilities
Are social media platforms, like utilities, responsible for keeping their service available for their customers at all times?
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KPIs for Professional Websites
How can you tell how your website is doing? KPIs (key performance indicators) like traffic and conversions make perfect sense for an ecommerce website, a retailer, or a CPG company, but do they make sense for a doctor, lawyer, or financial planner? How can you determine the best KPIs for this type of website? Your…
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Moving a Corporate Blog
We’re in the midst of a couple of big projects. One, a new website for a local physician-owned doctor’s consortium, involves moving an established corporate blog from Squarespace into their new WordPress website. The other, for a regional chain of 34 senior care facilities, involves setting up a new corporate blog at an established website.…