January 2015
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Healthcare Changes and Your Website
2014 was an exciting year for healthcare. How will the world events that shook up health care shake up your online presence? More Americans have health insurance than ever before. Many of these people have no primary health care provider. They’ve been doing without health care or relying on the emergency room or a free…
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Not in Analytics?
We’re finally getting through all the year-end analytics reports, and most of them have been fairly predictable: increased traffic, increased engagement, seasonal patterns, a few interesting questions…
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WooCommerce Shortcodes
Your customers want to be able to buy from you not just in your store or the stores where you’re a vendor, but also online. [tweet bird=”yes”]If you haven’t added ecommerce to your income sources yet, you’re late.[/tweet] So you’re thinking about adding ecommerce to your WordPress website, or perhaps you’re thinking about building an…
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Blogging for the Audience You Want
You’ve heard people say, “Dress for the job you want, not the job you have.” While ironing your slacks and wearing a nice pair of shoes won’t necessarily get you a promotion, and dressing like a police officer because that’s what you’ve always wanted to be will only get you into legal trouble, that old…
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Teamwork Tools for Content Marketing
Ad campaigns, ebooks, infographics, and other content marketing efforts can require a lot of collaboration between the marketing team and the creative team — or between you and your copywriter. However many people are involved, collaboration tools can help, especially if you’re not all in the same space. We’re going to use the example of…
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Trying Out Contextly
Contextly is a WordPress related content plugin that can help your readers find other posts on your site that they might enjoy. This is a helpful service for your visitors which can encourage them to stay on your site longer and to visit more pages. Contextly has something special that we haven’t seen in other…