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January 2015
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Digital Health Questions
Digital health is one of the most exciting new frontiers, generating thrills and chills for startups and deep trepidation for health care professionals. The episode on Grey’s Anatomy that poses the scintillating question, “What the hell is a twitter?” provides a dramatic illustration of the degree to which digital media is becoming a natural part…
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The New Facebook Rules
Everyone, sound the alarm! Facebook’s new rules started this month! Whenever a social media platform changes their rules, or anything really, there are always a few people who feel the need to throw themselves on top of their computers and sing, “We Shall Not Be Moved”. An ongoing survey conducted by Facebook shows that users…
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Best Social Media Platform for You?
We’re developing a strategy for a new social media client, and the first question — once we fully understand their business and have a persona developed — is which platforms they should use. We want to be sure to choose the best social media platform for each company: the one most likely to provide the…
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Trying Out Limk
The smart people at Limk sent me an email pointing out that nRelate, the related content plugin we use, was shutting down their public tools. Limk offered their new related content plugin.This was smart because I hadn’t known this was going to happen, so it was useful news. Also, if I had just lost nRelate…
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Understanding Facebook Apps
Facebook apps can do some cool things! You can let your customers share the fact that they’ve just bought some new stuff from you, downloaded your new whitepaper, or signed up for your next webinar. You can let people login to your website with Facebook. You can even sell things and accept content at Facebook.…
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Social Media Trends
Social media is unpredictable. You can look at everything that happened over the last year, size it up, speculate, and make the most informed prediction about this upcoming year, and you can be totally wrong. It’s not your fault though. It’s like the weather man getting blamed for a rainstorm that wasn’t supposed to be…