March 2015

  • New Patient Pages

    New Patient Pages

    A website for your medical practice may be a tool for streamlining your practice, a way to provide additional value for current patients, or a home for your electronic patient portal. But it’s also a way for new patients to find you. There was a time when new patients typically found out about healthcare providers…

  • Searchable Pages

    Searchable Pages

    A client wrote to us recently asking about her product pages. We built her website and included the Yoast SEO plugin, and she was trying to make her product pages reach the “Good” ranking. “Could you tell me if these pages are actually searchable?,” she asked. “I hope they are, then it would be worth…

  • Yoast Plugin Update

    Yoast Plugin Update

    The WP SEO plugin by Yoast recently had a security update. If you’re using an old version, you should update it right away. This is not bad news about the plugin; it’s good news. As soon as a security issue was identified, Yoast updated it and sent out an alert. This is a sign of…

  • Would You Sabotage a Competitor’s Website?

    Would You Sabotage a Competitor’s Website?

    A study conducted by a London SEO firm found that nearly 80% of online businesses would sabotage their competitor’s website. The firm asked 100 business owners whether or not they would be willing to launch a negative SEO campaign against their top three online competitors, clearing those competitors from Google search results. Of the 100…

  • Google Pushes Mobile Friendly

    Google Pushes Mobile Friendly

    We build responsive websites, but we also work with people who have older websites, and the question of whether they really need to change their websites right now comes up frequently.  Some companies know they’ll need to update their website some time in the next few years anyway, and figure they’ll wait till they can’t…

  • Is It OK to Have Bad Content?

    Web content is an essential part of search engine optimization. If you want people to find you online, you must post regular, original content. Google is constantly trying to improve their search algorithm to ensure that users find the best and most relevant search results, and that nearly always means stronger content. Without quality, searchable…