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March 2015
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Trying Out Nibbler
Silktide’s Nibbler is yet another automatic website testing service designed to give you an insight into your website quality. As is usually the case, you just type in your URL and the tester takes off, giving you a judgement on your website within a few minutes. We’ve found in the past that autotesters tend to…
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GA Landing Pages Report
“I’m fascinated by the landing pages report,” a client told us last week. She wanted to know why some posts continued to bring traffic to the website year after year — and why, in many cases, these were not the posts she would have considered most important. At its simplest, this is an easy question…
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Reframing Social Media
A client was telling us that he doesn’t want to post often on social media, because he doesn’t want to bother people. He doesn’t want to lose friends, fans, and followers by taking up all their time. There are two things going on here. People dislike ads, and are letting advertisers know by setting their…
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Passion and Online Marketing
Every now and then I read a blog post or a line in a book on marketing (usually books that devote a mere couple of paragraphs to online marketing) that assures entrepreneurs that they should write their own web content because “no one else has your passion for your work!” There’s always an exclamation point.…
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Trying Out Tag Galaxy
Tag Galaxy is less a tool than a toy, so it may not really belong with Tool Tryout Tuesday. It’s fun, though, and worth checking out during your coffee break. It was created by Steven Wood as part of a thesis, and you should certainly use it when you want to prove that Flash can…
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The Freemium Model
We used to place clients who needed hosting with a local hosting company. They were always excellent and we had no complaints. But we now usually host with WP Engine. How did that happen? We met the guys from WPEngine at WordCampKC and they gave us a free account. We tried it. We loved it.…